Edina, Minnesota (PRWEB) October 20, 2011
The Mesothelioma Cancer Alliance is excited to announce St. Jude Children’s Research Hospital as the winner of $21,841 in the organization’s 50k to Cancer social media campaign.
The social media campaign, which was based around dedicating $1 to cancer research for every Twitter follower gained during the drive, allowed for all 21,800 new followers to then vote on which cancer research organization would receive the funding. After receiving the most votes in the campaign’s poll, St. Jude is now set to receive the entire sum raised during the course of the drive.
“We really couldn’t be happier to have St. Jude selected to receive the funding,” said a representative of the campaign.
“St. Jude’s commitment to providing not only patients, but also family and loved ones with the highest levels of treatment and care, is just one of many shared values between our two organizations.”
The campaign, which ran throughout the summer, pledged to donate up to $50,000 to the organization receiving the most follower support in the online poll. Social media heavyweights, including television celebrities, professional athletes, and other research organizations with large followings of their own, helped propel the drive along the way.
“We’re very fortunate to have a social media community that is so active and supportive of our mission,” said Melanee Hannock, vice president of iGroup at ALSAC, the fundraising organization of St. Jude Children’s Research Hospital. “Opportunities like this will help St. Jude continue finding cures and saving children in communities everywhere.”
Heather Von St. James, a 5-year mesothelioma survivor will present the check on behalf of the Mesothelioma Cancer Alliance to the ALSAC/St. Jude Midwest Regional Office in Edina, MN on Friday, Oct 21st at 10:30am CST. Heather will be accompanied by her husband, Cameron, and 6 year-old daughter, Lily. To learn more about Heather's story, please visit her blog.
The Mesothelioma Cancer Alliance is the leading authority on mesothelioma and asbestos-related disease. As a web knowledgebase featuring thousands of pages of physician, cancer center, clinical trial content, and other resources, we have been serving the mesothelioma and cancer community online for nearly 20 years.