Los Angeles, CA (PRWEB) November 02, 2011
Coughs and colds are a fact of life for families. Long trusted for its effective line of 4 Kids pediatric cough and cold products, Hyland’s Inc. has introduced two new homeopathic product lines: one for adults, and one for very young children seeking relief from the symptoms of seasonal illness.
Hyland’s new DEFEND Cold & Cough, DEFEND Cold & Cough Night and DEFEND Sinus, offer multi-symptom relief for adults in natural formulas that are non-drowsy and free from dyes, alcohol and sugar. Hyland's new, 100 percent natural Baby Cough Syrup is specially formulated for infants 6 months and older, to relieve symptoms for a variety of coughs without drowsy or stimulant side effects. Hyland’s family of cough and cold products are available nationally in chain drug stores, pharmacies, grocery stores, and supercenters.
Caring for those affected by seasonal colds can be a real headache for today’s family. Not only can children infect the rest of the household, they are likely to get sick more frequently than adults, and each illness can last for a week or longer. Children average six to eight colds per year, while the average adult catches two to four colds a year, causing approximately 150 million work days to be lost each year(1). Colds aren’t the only problem: sinus infections are estimated to affect as many as 37 million Americans each year, with 40 percent to 85 percent of those affected by common colds showing signs of inflamed sinuses(2).
While many reach for traditional medicines, at least 38 percent of adults use complementary and alternative medicine to treat common illnesses(3). Unlike most traditional over-the-counter (OTC) cold and sinus medicines, all of Hyland’s products are designed to relieve symptoms rather than suppressing them.
Hyland’s new DEFEND line for adults can be used to safely and effectively alleviate common cold and sinus-related symptoms without diphenhydramine, dextromethorphan or phenylephrine. DEFEND Cold & Cough soothes symptoms including nasal congestion, cough, sore throat and sneezing in a non-drowsy liquid formula that is ideal for daytime relief. DEFEND Cold & Cough Night is a liquid formula that is designed to alleviate cold symptoms as well as the occasional sleeplessness that accompanies them. DEFEND Sinus quick-dissolving tablets are specifically formulated to relieve symptoms of sinus pressure, headache, nasal congestion, sinus pain and fever associated with colds or allergies.
Building on the success of Hyland’s Cough Syrup with 100% Natural Honey 4 Kids for children ages 2 to 12 years old, Hyland’s new Baby Cough Syrup offers a solution to parents searching for over-the-counter medicines to ease an infant’s discomfort.
“Following the Food and Drug Administration’s 2008 warning about the safety of some ingredients used in OTC medicines for infant coughs and colds, parents have had few other options to ease their children’s discomfort,” said Amy Fox, vice president of product innovation at Hyland’s. “Unlike most traditional OTC medicines that suppress symptoms, Hyland’s Baby Cough Syrup alleviates coughs due to colds by stimulating the body’s own defense mechanisms. The medicine itself was formulated specifically to cover the wide range of cold-related coughs, from the tickling cough to the dry cough.”
Hyland’s Baby Cough Syrup is a pleasant-tasting liquid that comes with a dosing syringe for accurate measurement and ease of delivery. It does not contain any aspirin, acetaminophen, ibuprofen, naproxen, pseudoephedrine or dextromethorphan.
“With the addition of the new Hyland’s DEFEND and Baby Cough Syrup products to our tried-and-trusted 4 Kids line of homeopathic remedies, it’s possible to treat the whole family naturally when coughs, colds and sinus problems strike,” said Fox, “Our products work without contraindications to stimulate the body's natural healing response. It’s a safe and effective first line of defense against seasonal illness, particularly for the moms and dads who get sick when their children bring colds home from school and day care,” she noted.
Hyland’s DEFEND products will be available in Walgreens, Rite Aid, national grocery retailers and natural food stores for a suggested retail price of $12.99 each for the DEFEND Cold & Cough, DEFEND Cold & Cough Night and DEFEND Sinus. Hyland’s Baby Cough Syrup is expected to first be available in natural health stores by year end. Beginning in January 2012, Hyland’s Baby Cough Syrup will be available in chain drug stores, pharmacies, grocery stores, and supercenters, along with all Hyland's 4 Kids products. The product is suggested to retail at $9.99. For more information call 1-800-624-9659 or visit http://www.hylands.com.
About Hyland’s Inc.
Hyland’s, Inc., a division of Standard Homeopathic Co., develops homeopathic medicines with the highest-quality natural ingredients, following the strictest standards of preparation. With its commitment to excellence for over a century, Hyland’s consistently provides quality and integrity in every product. From Hyland’s Baby Teething Tablets to Hyland’s Calms Forté, Hyland's cares for families at every stage of life. Consumers can trust all Hyland’s products to be natural, gentle, effective and safe for the entire family. For more information on products, visit http://www.hylands.com or http://www.facebook.com/Hylands.Health
(1) Garibaldi RA (1985). "Epidemiology of community-acquired respiratory tract infections in adults. Incidence, etiology, and impact". Am. J. Med. 78 (6B): 32–7.
(2) Virginia Hopkins Health Watch, http://www.virginiahopkinshealthwatch.com/2011/02/sinus-infection-alternative-solutions/.
(3) “38 Percent of Adults and 12 Percent of Children Use Complementary and Alternative Medicine”, http://nccam.nih.gov/news/2008/121008.htm