(PRWEB) May 18, 2011
Influential food allergy site foodsyoucan.co.uk has launched a free iPhone application which will help allergy sufferers identify foods they can eat, where to buy them, and also provide recipes to make with the food.
“The app allows people to check their diet on the go, and get recommendations specific to their needs,” says Bunmi Sobowale, founder of Foods you Can. “Rather than spending time reading the ingredients on the side of every packet, allergy sufferers can now go straight to the foods they need. Making the application free was also important, as we see it as a vital tool for sufferers.”
The app allows users to select which foods they are intolerant to, including gluten, dairy, nuts, and lesser known allergies such as soya. Searching the database also allows the user to select dietary needs such as Halal, Vegan, Fairtrade, and Kosher foods, and even specify which store they shop in. This gives the application a wide reach, encompassing those with health requirements, as well as lifestyle choices.
With health issues becoming more of a concern, and people more aware of food intolerance, the site has grown rapidly over the last twelve months with traffic increasing by nearly 400%. With 3,000 products listed on the site, it gives a comprehensive view of the market for any allergy sufferer.
Bunmi also says that product reviews are very important to her users, “For many allergy sufferers, it's not just about what you can eat, but how it tastes. A few years ago, gluten-free bread simply didn't taste good, but now brands like Genius Gluten Free are showing that you can produce food for those with allergies, and it can be enjoyable.”
Foods You Can was set up by Bunmi after she found it impossible to find products in supermarkets without reading every label, and being unable to find a complete resource online to help herself and fellow allergy sufferers. The launch of the iPhone application now takes the service mobile.