Mobile Innovation: GraphicMail Offers SMS + Link to Mobile Site Marketing

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At both the Mobile Congress in Barcelona and the recent Internet World London, GraphicMail found great resonance for its integrated bulk mobile marketing product, which enables users to very simply create any number of mobile campaigns without requiring any serious technical skills. GraphicMail gives you the tools to send a text message with a link to a mobile page or entire mobile site containing graphic-rich messaging, as well as tracking and reporting to act on subscriber-level data and develop a true one-on-one engagement experience.

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In the new bulk marketing climate, having a mobile communications tool and mobile landing pages for your campaigns will always be indispensable.

At both the Mobile Congress in Barcelona and the recent Internet World London, GraphicMail found great resonance for its integrated bulk mobile marketing product, which enables users to very simply create any number of mobile campaigns without requiring any serious technical skills. GraphicMail gives you the tools to send a text message with a link to a mobile page or entire mobile site containing graphic-rich messaging, as well as tracking and reporting to act on subscriber-level data and develop a true one-on-one engagement experience.

Even when considering that over 5.3 billion people have mobile subscriptions as of 2011, approximately 77% of the world population, it wasn’t that long ago that the majority of users didn’t access the Internet at all through their mobile phones. Nowadays, Google trends paint a different landscape, for example; the number of videos streamed through mobile YouTube platforms, currently consistently clocking more than 200 million views every day.

The mobile industry is flourishing and new indicators focused on the growth of mobile communications recommend marketers to focus on the content rather than the appearance of their sends. It is also important to have functional, informative mobile newsletters and news pages, instead of traditional newsletter templates that do not render well on mobile devices. In mobile communications substance trumps style; GraphicMail not only makes it easy to send out mobile newsletters or link to entire mobile sites that render content well on mobile screens, but also allows for easy image and video link inserts.

Marketing campaign goals are very brand-specific and while there will always be some indecision over whether to invest in a mobile site or a mobile application, personalized text messages (SMSs) that push traffic to mobile pages or mobile sites work well for both low and high-end markets.

GraphicMail mobile is tested on over 5000 handsets and automatically resizes images for different mobile screens, allowing you to put up a quick mobile presence. For instance you can build a company mobile site, or a simple mobile newsletter or mobile news page that is linked to an SMS/ text campaign for distribution. Additionally, easy capturing of feedback with forms or polls from customers per mobile number allows for user data segmentation, particularly powerful for when needing to speak to the individual. In the new bulk marketing climate, having a mobile communications tool and mobile landing pages for your campaigns will always be indispensable, and reliably pulling traffic to these pages begins with a simple SMS.

“We have a dedicated team of developers working on the project and will constantly provide additional functionality to remain up to date of best practices and innovative features. All of these benefits mean that it can be a long term solution to your mobile marketing needs.”        

  • Paul Honig, GraphicMail CEO

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Barbara Ulmi
GraphicMail
(272) 146-1927 x7
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