P&G and BlogHer Seal Year-Long Partnership To Help Women Lead a “Life Well Lived”

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The new partnership will create supportive dialog, deliver expert advice and provide access to P&G’s most popular products to help women better manage their daily lives.

BlogHer, Inc., the premium cross-platform media network and publisher for women, is partnering with P&G, producer of over 50 household-name brands, to launch a year-long initiative that will deliver support, connections and convenience to the 26 million women BlogHer reaches every month.

“Live Well Lived” is a year-long, custom program that celebrates and highlights the variety of ways that different women find fulfillment and balance in their lives. The program provides a framework for distributing curated content and special offers via a network of prominent partner blogs. “Life Well Lived’s” content will live in a hub on BlogHer.com and will focus on three key areas: Looking Your Best, Getting Organized, and Getting Happy, with expert bloggers leading discussions and sharing information culled from the community to help women achieve their personal goals for each area.

In addition to engaging editorial content, trusted bloggers in the BlogHer network will also sample and review new P&G products, taking advantage of the network’s proven ability to drive purchasing behavior, with 80% of the BlogHer audience reporting having bought a product based on a blog recommendation.

“Life Well Lived” is designed to deliver both useful information and supportive dialog for busy women everywhere. For more information, please go to http://blogherlifewelllived.com.

About BlogHer
Reaching more than 26 million women each month (Nielsen Site Census, July 2011), BlogHer is the leading cross-platform media network created by, for and with women social media leaders. BlogHer created and leads the marketplace with the most robust economic and networking opportunities for women in social media and brands seeking to influence them. Founded in February 2005 by Elisa Camahort Page, Jory Des Jardins and Lisa Stone, BlogHer publishes and syndicates news, information, advice, recommendations to and from 2,500 premium blogs, paying writers via a revenue share, delivers uniquely insightful research on women in social media in any interest area, hosts the world’s largest conferences for women in social media and curates a daily news services, BlogHer.com. BlogHer’s investors are Venrock, GE/NBC Universal's Peacock Equity Fund, and Azure Capital Partners.


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Elaine Wu
BlogHer, Inc.
(650) 551-1364 x 245
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