Belmont, CA, (PRWEB) August 03, 2011
BlogHer, Inc., the premium cross-platform media network and publisher for women, is partnering with Latinos In Social Media (LATISM), the largest organization of Hispanics engaged in social media. The companies will work together to develop the LATISM – BlogHer Publishing Network for quality blogs and social sites, as well as sponsor LATISM’s annual conference, a one-of-a-kind bilingual event.
LATISM's blogging community will work with BlogHer, the largest publisher of women bloggers on the web, to raise the profile of Latinas and Latinos who write in English and Spanish about everything from parenting to politics, from food to business and entrepreneurship. This partnership will create marketing and revenue opportunities for bloggers who join the LATISM-BlogHer Network and add a publishing unit to their blogs that includes branding, advertising and marketing elements designed to feature marketing partners and community news. Bloggers are paid via a revenue share; the network is scheduled to launch this fall.
In addition to selling research, targeted advertising, product sampling and word of mouth on the joint publishing network, BlogHer’s revenue team will help sell sponsorships to LATISM ’11 and LATISM ’12, the world’s largest and fully bilingual conference for Latinos in social media. LATISM ’11 will be held Nov. 9-11 in Chicago.
“BlogHer and LATISM are united in our belief that some of the most exciting voices, highest quality content and most meaningful discussions about Latino life are occurring in social media,” said Lisa Stone, Co-founder and CEO, BlogHer. “BlogHer is excited to leverage our expertise in social media marketing so that Latina and Latino social media influencers can participate in the terrific relationships BlogHer has developed with Fortune 500 sponsors who want to reach and engage with consumers in constructive dialogue. “ Added Stone, “We have worked with Ana Roca Castro and the LATISM team for years, and are proud to partner with the LATISM community, undoubtedly one of the most influential online movements in the multicultural Web.”
“As organizations, both BlogHer and LATISM aim to provide our respective blogger and social media networks with the best opportunities to amplify their voices and showcase their expertise, and this partnership will definitely maximize this synergy,” said Elianne Ramos, Vice-Chair of Communications for LATISM. “As the largest publisher of women bloggers, BlogHer is well-positioned to provide members of our community unparalleled visibility and revenue opportunities through cross-platform promotion. At the same time, we’ll be offering the combined strength of two of the largest blogging and social media communities to advertisers interested in the potential ROI that bilingual Hispanic social media advertising can deliver. We are extremely excited and proud to partner with BlogHer.”
Reaching more than 25 million women each month (Nielsen Site Census, January 2011), BlogHer is the leading cross-platform media network created by, for and with women social media leaders. BlogHer created and leads the marketplace with the most robust economic and networking opportunities for women in social media and brands seeking to influence them. Founded in February 2005 by Elisa Camahort Page, Jory Des Jardins and Lisa Stone, BlogHer publishes and syndicates news, information, advice, recommendations to and from 2,500 premium blogs, paying writers via a revenue share, delivers uniquely insightful research on women in social media in any interest area, hosts the world’s largest conferences for women in social media and curates a daily news services, BlogHer.com. BlogHer’s investors are Venrock, GE/NBC Universal's Peacock Equity Fund, and Azure Capital Partners.
Latinos in Social Media (LATISM) is a 501(c) 4 nonprofit, nonpartisan organization dedicated to advancing the social, civic and economic status of the Latino community. With a network of over 140,000 members, LATISM is the largest organization for Latinos engaged in social media, including bloggers and professionals from every arena. LATISM also helps to raise awareness among corporate brands, NGOs and government entities about using social media to reach Latinos through research, event sponsorships, and leadership training. A pioneering social media organization, LATISM has been hailed as the most influential online movement in the new multicultural Web. Visit http://LATISM.org/beta