Salba® Adds Nutrient-dense Boost to New Products from HAPPYFAMILY™: HAPPYSQUEEZE™ and HAPPYMORNING™ Offer ‘On-the-Go’ Organic, Nutritious Smoothies for the Whole Family

Feeding the growing trend toward innovative ‘on-the-go’ meals, Salba Smart® is pleased to announce that HAPPYFAMILY™ has added Salba, the most nutrient-dense chia on the market, to two new products for children, teens and adults. HAPPYFAMILY, a leading premium organic food brand, introduced HAPPYSQUEEZE™, an organic superfruit smoothie, and HAPPYMORNING™ an organic supergrain breakfast smoothie in late July 2011.

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Happy Family HAPPYSQUEEZE products

Salba can now be found in HAPPYSQUEEZE and HAPPYMORNING products.

“We use Salba in these new products, as well as many others, because of its significant nutritional value, and it helps us in our mission to offer only the best organic foods made with the highest quality ingredients on the market."

Denver, Colo. (PRWEB) August 18, 2011

Feeding the growing trend toward innovative ‘on-the-go’ meals, Salba Smart® is pleased to announce that HAPPYFAMILY™ has added Salba, the most nutrient-dense chia on the market, to two new products for children, teens and adults. HAPPYFAMILY, a leading premium organic food brand, introduced HAPPYSQUEEZE™, an organic superfruit smoothie, and HAPPYMORNING™ an organic supergrain breakfast smoothie in late July 2011.

HAPPYSQUEEZE offers delicious organic nutrition, with each pouch packing half of a serving of fruit, six grams of protein, two grams of fiber and a good source of Omega-3 fatty acids (Alpha Linolenic Acid or ALA), with 90-100 calories. HAPPYSQUEEZE is now available in three flavors: Pom, Apple + Peach, Yumberry + Apple, and Orange + Pumpkin.

HAPPYMORNING is an organic supergrain breakfast smoothie made with organic yogurt and quinoa, giving kids and teens a flavorful breakfast or lunchbox item with as much protein as an egg and as much fiber as a bowl of cereal, plus probiotic protection. HAPPYMORNING is available in two delicious flavors: Super Cinnamon and Super Banana.

“We created HAPPYFAMILY to give babies and toddlers access to optimum nutrition from the first days of their lives. With our newest smoothie products HAPPYSQUEEZE and HAPPYMORNING, we now offer innovative, nutritious snacks for the entire family,” said Shazi Visram, founder and CEO of HAPPYFAMILY. “We use Salba in these new products, as well as many others, because of its significant nutritional value, and it helps us in our mission to offer only the best organic foods made with the highest quality ingredients on the market.”

As a functional ingredient of these sophisticated new snacks, Salba helps pack each pouch with naturally occurring Omega-3 fatty acids, six grams of protein, and a multitude of essential vitamins and minerals, essential for tots, teens and adults. Packaged in convenient BPA-free pouches, all flavors of HAPPYSQUEEZE and HAPPYMORNING are certified organic, certified non-GMO, gluten free and soy free. Both new products are available nationally at Target stores and online at Target.com, amazon.com, alice.com, and HappySqueezeFood.com.

“We are delighted to work with HAPPYFAMILY as pioneers in the ever-growing ’on-the-go’ consumer market,” said Rally Ralston, managing partner of Salba Smart. “Salba is not only the most nutrient dense form of chia on the market; it is also gluten-free and neutral tasting making it easy for families to gain the valuable nutrients they are lacking in their everyday diets.”

Every serving of Salba provides over 2,700 mg of Omega-3s and over 4000 mg of dietary fiber. Gram for gram, Salba contains:

  • 8x more Omega-3s than salmon
  • 25% more dietary fiber than flax
  • 30% more antioxidants than blueberries
  • 15x more magnesium than broccoli
  • 6x more calcium than milk
  • 3x more iron than spinach
  • 1.1x more fiber than bran

Salba is fast becoming a popular functional ingredient across the market: it can be found in HAPPYFAMILY’s HAPPYTOT line and HAPPYBABY Easy Organic Meals, as well as Udi's Omega-Salba Ancient Grain Bread and Gluten-Free Millet Chia bread which can be found in the grocery store freezer section or displayed in the bakery aisle.

In addition, Salba Smart’s Whole Grain Salba (12.7oz) and Ground Salba (6.4oz) can be sprinkled onto everyday food or added to classic cooking and baking recipes for a nutritional boost for the whole family. Salba Smart products, including tortilla chips, salsa and baked potato crisps, can be found at Whole Foods Market, Vitamin Cottage, Wegman’s and other natural foods stores. It can also be ordered online at amazon.com and salbasmart.com.

About Salba Smart LLC
Formed in 2006 by growers and manufacturers, Salba Smart's mission is to develop and market innovative food products rich in Omega-3 essential fatty acids and nutrients that combine great taste and nutrition clinically proven to improve health. Salba Smart Natural Products, LLC is a privately held company headquartered at P.O. Box 16106, Denver, Colorado 80216. Tel: 303-999-3996. For more information visit http://www.salbasmart.com or facebook.com/SalbaSmart.

About HAPPYFAMILY
Launched on Mother’s Day 2006, HAPPYFAMILY is a leading premium organic food brand delivering optimum nutrition for the entire family. HAPPYFAMILY is the only company to feature a complete line of infant nourishment for babies’ growing bodies. HAPPYFAMILY products are consistently recognized for their superior taste and nutrition. The company earned a SheKnows.com 2010 Parents’ Choice Award, as well as four “Mom Approved – Child Tested” Excellence Awards from SafBaby.com for HAPPYMUNCHIES™, HAPPYMELTS™, HAPPYBABYPUFFS™, HAPPYTOT™ pouches and all HAPPYBABY pouches. With every product sold, the company supports Project Peanut Butter, a nonprofit that feeds starving children in Malawi and Sierra Leone. For more information, visit happybabyfood.com, happysqueezefood.com and facebook.com/HAPPYFAM and facebook.com/HAPPYSQUEEZE.

Editors Note: For an electronic press kit, photographs or Salba Smart samples please contact Julia Waneka at the Fresh Ideas Group, Tel: 303-449-2108 x 22.

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