Retail is Detail, The Retailer’s Playbook for Beating Walmart -- a New Book by Bill Scott & James Hawkins, Ph.D.

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Retail is Detail

It might change everything you thought you knew about retailing

Jackson, MS (PRWEB) August 30, 2011

Scott & Hawkins combine their knowledge to bring a shared vision to life. Over a decade since its conception, together, they have succeeded in delivering a superb explanation of how small businesses of any size, can easily harness the power of the Internet, coupled with methodology conceived by Sam Walton over a quarter-century ago; the same process that turned a plain and ordinary variety-store manager into the largest and most successful retailer in the history of the world.

In their book, the authors make it clear, “While the Internet was created in 1969, Sam Walton’s ‘pseudo Internet’ was the ‘first proprietary, commercial Cloud’ and is the reason for his phenomenal success.”

Through more than a decade of extensive research and testing in live businesses, the two have come up with a strategy that can be followed by virtually any retailer of any size, and show how any one of them could easily become the next market leader in their industry.

Developing Walmart’s technology would cost billions of dollars in today’s money, but the authors show us how to acquire the same technology at virtually no cost to the retailer; while at the same time, doubling the profits in retail stores and for suppliers who choose to embrace it. “It’s an epiphany of sorts, that’s as plain as the nose on your face,” Scott declares.

Whether a grocer struggling to meet his obligations, a convenience store operator trying to find a way out, a supplier looking for ways to attract new retailers, a department store executive facing almost certain failure, a university student exploring information engineering, or just ordinary folk curious as to how new technologies will most certainly alter their lives in the very near future -- this sure to be bestseller will change your vision of reality and the way you attack tomorrow.

Retail is Detail is a game changer, a paradigm shifter and in many places, a downright amusing story that explains complicated subjects in a way anyone can understand. The authors’ suggestions and predictions will definitely cause eyebrows to soar and epiphanies to occur for almost everyone who reads them.

Bill Scott is a database design engineer and a computer programmer with 33 years of experience, providing retailers with high quality software and over a decade of experience of providing Cloud services to his existing customer base.

James Hawkins, Ph.D. is an international educator, published author, entrepreneur and business executive whose career has brought cutting-edge, educational technology to more than 100 international countries. His professional career highlights include: U. S. Military Officer; Financial Executive, and today, he is the President and Chief Executive Officer of JHawk & Associates, an international educational consultancy.

Retail is Detail is not just any book… it is The Retailers’ Play Book of the 21st Century and is available on-line as a paperback and for the Kindle, at Amazon.com and as a paperback and eBook at Lulu.com.

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