Mobile is becoming the primary channel for reaching Latino communities here in the U.S. – particularly the youth population.
Palo Alto, CA (PRWEB) September 14, 2011
Boopsie, the leading mobile solution for universities and libraries worldwide, announced today that it will debut a Spanish language version of its mobile app at this year’s REFORMA conference starting tomorrow in Denver, CO. REFORMA is a national organization that promotes library and information services to Spanish-speaking populations. Boopsie is the first mobile app vendor to offer multilingual support to libraries in the United States.
“Our goal is to help libraries reach all segments of their communities,” notes Greg Carpenter, Boopsie CEO. “For those that serve significant Hispanic populations, being able to offer a mobile app in Spanish creates a powerful opportunity to engage a broader audience.”
Earlier this year the U.S. Census Bureau reported the Hispanic population in the United States has surpassed 50 million, the majority of which speak Spanish at home. And according to a recent report from the Pew Research Center, Smartphone adoption among Hispanics is among the highest in the country at 45%.
“Mobile is becoming the primary channel for reaching Latino communities here in the U.S. – particularly the youth population,” says Maria F. Kramer, President, REFORMA National. “We are excited to be working with Boopsie. They are creating a significant opportunity for libraries to reinforce their position as multicultural hubs in both rural and urban centers across the country.”
Boopsie apps are available in all languages that use the Latin alphabet. Customers are responsible for content translation. REFORMA chapters are available to assist libraries seeking Spanish language services. REFORMA has more than 19 chapters nationwide that service nearly all 50 states. A listing of active chapters can be found on the REFORMA website, http://www.reforma.org
Additional information on Boopsie for Libraries can be found at http://www.boopsie.com/libraries
Founded in 2006 and located in Silicon Valley, California, Boopsie is the industry-leading mobile solution for universities and libraries worldwide. Customers include Seattle Public, LA Public, University of Toronto, University of Notre Dame, Brown University, University of Gent in Belgium, and University of Auckland in New Zealand. Boopsie is American Library Association’s mobile partner for a range of conferences including ALA 2010 and the preferred mobile solution for a number of consortia. Disruptively affordable and easy-to-deploy without compromising on world-class performance, Boopsie's solutions are fully hosted and all apps are downloadable on mobile devices including Android, BlackBerry, iPhone, iPod Touch, iPad, J2ME, Palm, Symbian, Windows Mobile, and also support browser-enabled devices. http://www.boopsie.com