Austin, Texas (PRWEB) June 14, 2012
Google Plus is rapidly & completely changing Search and the way people find things online. And as Google integrate all Google services into Plus (G+) the question for every business must be: What will this mean for your business?
The latest change has seen the demise of Google Places. Google Places (Maps) has been a powerful Search & Reviews ally for companies looking to boost their local popularity. Now Google is taking the first step to eradicate millions of Google Places pages and morph then all into new Google+ Local pages.
Why is Google making these changes?
“This is Google's move to ramp up social integration. Fundamentally Google+ Local Pages for business are an evolution of Places pages with a more powerful and comprehensive system for customer and client reviews”
Google believe that the new Google+ Local will bring people more relevant and better trusted results from their search queries.
Mendoza continues “This really is quite an exciting shift and businesses can expect a lot more radical changes to come".
As with any update there are bugs and lingering issues as a result of the major update. It appears that the transition from Google Places into the new Google+ Local pages have left many Google business users in a state of confusion and disarray.
For business owners who use Google Places already and understand the power that it brings to local search this integration with Google+ Business Pages has generated both concern and excitement.
When asked how Google Places owners have responded to the changes Hangouts Host and G+GoTo Gal Yifat Cohen said:
"The main concern Google business users have expressed is that the changes came with no apparent warning. Many are worried about how Google+ Local will effect their search results and page rank and do not know what steps to take to maximise this opportunity."
Cohen continued "Although Google are promising increased merchant benefits from the new business rating system, and are planning to roll out many more helpful merchant features, this radical and sudden change to how they generate business has rocked the boat"
Both Cohen and Mendoza agree that the sudden switch over to Google+ Local pages raises a lot of questions for business owners. They have joined forces to bring effective Strategic Google Plus (G+) and Google+ Local Training & Services to their clients and a wider business audience across the USA and UK.
“The message that business can no longer afford to ignore the impact of social search is not getting across to people” says Mendoza “both Yifat Cohen and I are on a mission to help people get on board and benefit before their businesses get left behind”.
Business owners who wish to get more information about the upcoming trainings may register their interest by completing a short form at this Google Plus Training page