Los Angeles, CA (PRWEB) October 13, 2012
When the editors of Los Angeles magazine decided to create a fall fashion layout entitled “Power Plays,” they came up with the idea of a modern take on the 1940s classic His Girl Friday, which features a fast talking female reporter who gets things done. The stars of ABCs Don’t Trust The B---- in Apt 23, James Van Der Beek and Krysten Ritter, starred in the photo shoot and online feature with FIDM/Fashion Institute of Design & Merchandising’s Downtown Los Angeles campus as a backdrop.
“We decided to do the shoot at FIDM because we found these amazing spaces designed by [architect] Clive Wilkinson,” said photo editor Amy Feitelberg. They shot the actors in the fashion college’s classrooms, design studios, and computer labs. Along with the photography team of Sara Hirakawa and Mark Williams, the magazine staff wanted to create cinematic scenes that would show off the power suits and dresses for women along with telling a story of female empowerment.
In the workplace-inspired shoot, Krysten wears fall 2012 looks from Lanvin, Louis Vuitton, Fendi, and Donna Karan, while James dons Ermenegildo Zegna and Prada suits. “Both Krysten and James did an amazing job playing out their parts,” said Hirakawa, who wanted the men in the photos to look slightly scared of Krysten’s character. A behind the scenes video of the photoshoot is featured on Los Angeles’ website.
FIDM/Fashion Institute of Design & Merchandising is the West Coast’s premiere fashion college dedicated to educating students for the Fashion, Graphics, Interior Design, and Entertainment industries. Known as a one of the top fashion design schools, FIDM is also a leading graphic design school and interior design school. Visit fidm.edu for more information.