64% of Smartphone Restaurant Searches Convert Within An Hour

A recent report released by Nielsen has found that 64% of Smartphone restaurant searches convert within an hour. Samuel Junghenn founder of Digital Marketing Agency Think Big Online says Restaurants benefit the most from local mobile search.

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It’s been known since 2010 when Microsoft released a report that Smartphone users are more likely to convert quickly. Essentially they are on the go, looking for an answer, if they get it and like it then they’ll buy.

(PRWEB) October 21, 2012

A recent report released by Nielsen has found that 64% of Smartphone restaurant searches convert within an hour. Samuel Junghenn founder of Digital Marketing Agency Think Big Online says Restaurants benefit the most from local mobile search.

“The best converting category in local mobile search is Restaurants, people are searching because they are looking for somewhere to go while they are out on the street now. If your Restaurant returns a quick search result with complete address details then you’re likely to see a new customer.” Said Mr Junghenn.

The research also found that 95% of smart phone users conduct restaurant searches and that 90% of these searches convert within a day. This highlights how important it is for businesses to have mobile friendly websites and a local mobile focused search engine optimization campaign.

“It’s been known since 2010 when Microsoft released a report that Smartphone users are more likely to convert quickly. Essentially they are on the go, looking for an answer, if they get it and like it then they’ll buy.” Said Mr Junghenn

If you’d like to find out how your business can benefit from a local search engine optimization campaign then visit: http://www.thinkbigonline.com


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