Walnut, CA (PRWEB) October 29, 2012
Convert.com, the leading A/B & Multivariate Testing software for retailers and agencies, is please to welcome Brian Massey to its board of advisors.
Today, Brian joins Convert.com’s board, assuming an advisory role where he will help drive strategic product development, as well as provide thought-leadership in the areas of testing and Conversion Rate Optimization.
“Convert.com is focused on supporting retailers and agencies, and Brian Massey's extensive experience in both areas makes him a great fit for our Advisory Board,” said Dennis van der Heijden, CEO and Co-Founder of Covert.com
Brian Massey, Conversion Scientist at Conversion Science and author of “Your Customer Creation Equation," is one of the leading authorities in the field of Conversion Rate Optimization (CRO). His rare combination of interests, experience and neuroses was developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, national speaker and writer. His workshops have been characterized as “memorable” and he can be heard at the Conversion Conference, Direct Marketing Association conference, PubCon, Innotech, Destination Design Management, and OMMA.
“I've always been interested in making a difference, especially for businesses. I've done it through my teaching, writing and consulting for over 20 years. In 2012, I believe that the tools must improve for businesses to be successful on the Web. So, I'm pleased to join the Advisory Board for Convert Insights. They are developing the tools I can recommend today for online businesses and the agencies that serve them. It is exciting to be able to help shape the next generation of website optimization tools from this innovative and conscientious company. They know what they're doing, and they care as much a I do about making the Web a better place for businesses and their prospects,” said Brian.
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