(PRWEB) October 28, 2012
Dave King, CEO of Digitalis Reputation, spoke last week at the Harvard Business School Alumni London Club’s “Brand Me” event. This London-based group forms the largest contingent of Harvard Business School Alumni outside of the United States, with approximately 3,700 members each in senior posts across a broad range of industries.
Dave King was invited as an expert to advise on how to create and maintain a strategic digital presence. Naturally, the key focus of the presentation was to assist business professionals with this progressive area.
The event at The Caledonian Club in London addressed the issues surrounding personal branding in the online space, beginning with a lecture from The Hon Mary Jo Jacobi (previously special assistant to the President of the USA as well and having advised BP at the height of the Gulf Crisis and led reputation management and public affairs for Royal Dutch Shell, Lehman Brothers, HSBC Holdings and Drexel Burnham Lambert). Mary Jo used corporate case studies to share the fundamentals of one’s personal brand in today’s information rich environment.
Dave King then demonstrated how fast information can spread online and discussed how journalists and employers now research individuals. In the context of an explosion of online content he discussed what determines which content about an individual persists in perpetuity in search engines and elsewhere before he shared tips on how to use corporate web sites and social media platforms to project one’s personal brand online. King also highlighted the importance of creating a clear divide between corporate and personal online assets.
An interactive debate with the audience saw Jacobi and King address specific examples of reputational risk, especially online.
Dave King has held the position of CEO in a number of industry leading technology companies and launched the Digitalis Media Group in 2009. Digitalis Reputation is a global specialist company for Online Reputation Management and is firmly positioned at the forefront of this progressive field.