(PRWEB) October 31, 2012
Marketers have long understood the importance of A/B testing, but with consumers demanding more and more personalization, it’s arguably more vital than ever. Of course, no one understands that better than Clutch.io, the innovative marketing solution that brought A/B testing to the mobile platform, allowing app developers to test and measure different versions of their apps in real-time.
Smart Mobile Software, a rapidly growing software vendor, announced today that they will host Clutch.io on their server, Arise.io (http://arise.io), allowing their clients to improve their metrics via heightened user engagement, more targeted marketing, and ultimately, a surge in sign-ups and downloads.
“We’re continually looking for advanced solutions that empower mobile marketers to take their products to new heights, and we’re proud to add mobile A/B testing to our repertoire,” says Guillaume Charhon, CEO of Smart Mobile Software.
It’s no surprise that the company finds value in Clutch.io’s offering. Clutch’s native mobile A/B testing tool makes presenting different versions of an app to carefully selected users simple. Within mere minutes, developers and mobile marketers can begin implementing these tests, whereas without the tool, such a strategy could take days or even weeks.
Running the test is just one aspect of the software’s capabilities, however. Clutch.io allows users to easily view test results via a graph-based dashboard interface, making it crystal clear which app versions are more appealing to different segments of their market. Graphs can also be exported and viewed from other software programs.
In addition to providing a new service for their own clients, Smart Mobile Software has come to the rescue of existing Clutch.io users whose accounts were left compromised by Twitter’s recent acquisition of Clutch.io’s IP. Smart Mobile Software has guaranteed a smooth transition for Clutch’s current users, promising to seamlessly migrate these accounts to the new platform.
Along with a host of other mobile marketing solutions, Clutch.io will be available today from Smart Mobile Software’s A/B testing website: Arise.io. Current Clutch.io should migrate right now to Arise.io to continue to receive their A/B testing reports.
About Smart Mobile Software
Smart Mobile Software is a rapidly growing software vendor. Since 2011, the company has provided their clients with superior mobile marketing solutions including a cloud optical character recognition service, a myriad of smartphone applications, and an enterprise level git server.