Bethesda, MD. (PRWEB) October 04, 2012
Full-service e-commerce solutions company SKYE Associates purchases SimplySoles.com. It will be the eighth owned property for SKYE Associates, and the 36th running on its proprietary platform. SimplySoles.com is an online footwear retailer that offers brands such as Bettye Muller, Butter, Frye, Stuart Weitzman and Tory Burch. It was founded by Kassandra Rempel, who will stay on with SKYE Associates as a consultant. Austin Thomas, who currently serves as Head of Buying and Merchandising for SimplySoles.com, will remain in the same capacity under SKYE's management. Rempel states that, “Partnering with SKYE will enable Austin and I to focus on what we are best at, expanding our catalog business and procuring exclusive designs from today’s most prominent designers. SKYE will utilize its expertise in re-branding the site, and managing all elements of the online marketing channels.”
"SKYE has a tremendous amount of experience within the shoe category on the platform. The opportunity to add a site to our portfolio with the reputation and following of SimplySoles will immediately take the company to the next level," Adam Hanin, President of Skye Associates said. "With Kassandra and Austin on board leading the direct mail and product procurement side of the business, our internal focus will be to expand the online reach to a broader and greater audience."
SKYE Associates has a proven track record of increasing online sales for partner brands and company owned properties up to 500% and made the Inc. 500|5000 list two years in a row.
The e-commerce solutions company recognizes the connection that SimplySoles.com has with their direct mail audience. “While direct mail may not be a traditional school of thought as it relates to e-commerce, my view is actually quite different. We will leverage our resources to infuse a greater product selection to SimplySoles.com and the catalogue division as well. The SimplySoles’ customer will be pleased to see the addition of hand-selected apparel and accessories to round out their shopping experience.”
SimplySoles.com will relaunch by January 1, 2013.
About SKYE Associates (http://www.SKYEAssociatesLLC.com):
SKYE Associates currently runs 36 e-commerce websites on its proprietary platform, eight of which the company has acquired. The company offers a spectrum of services to help build, maintain and grow retailers' ecommerce businesses. Services include customized web design, proprietary ecommerce technology, marketing strategy, SEO, product photography, technology integration, warehousing, fulfillment and customer care.
SKYE Associates corporate owned properties include DesignsbyStephene.com, FantasyJewelryBox.com, MetroparkUSA.com, PinkMascara.com, SimplySoles.com, StyleTryst.com, TheHipChick.com and Yoga-Clothing.com.
SKYE Associates, LLC