(PRWEB) October 05, 2012
Big4.com, the premier social networking forum for professionals and alumni of Accenture, Andersen, BearingPoint, Capgemini, Deloitte, Ernst & Young, KPMG and PricewaterhouseCoopers PwC reports that Accenture and Canada Post have developed a tool so businesses across Canada now are able to better reach specific audiences with the right marketing messages.
Big4.com reports that Precision Targeter enables marketers and businesses design individualized marketing campaigns using census information at the neighborhood level. It combines Canada Post’s complete address database with Canadian census data to provide detailed information, including household income, education, age and marital status.
Big4.com also reports Accenture was awarded a nine-month contract to lead the creation of Precision Targeter. In the two months since the tool was made available, more than 27,000 targeting analyses have been conducted, and customers have sent more than 4.5 million pieces of direct marketing mail.
Big4.com is the accounting, tax, consulting and IT professions’ premier resource, and has been exclusively focused on Big Four firm professionals and alumni for 10 years, providing high quality content, connectivity and commerce. The Big Four Job Board offers fresh job opportunities – clients include the world’s leading companies. Big Four News covers key news, developments, events, survey results, press releases and appointments. The Big Four Blog provides opinion and insight on recent and key developments, news, happenings, management changes, regulations, acquisitions and capital market activities. Big4 Video is a professionally produced news covering key global developments in this space.
Big4.com has a strong presence on key social media platforms:
Youtube: Big4Video is a professionally produced weekly news magazine.
Twitter: twitter.com/big4 has 9,500 followers.
LinkedIn: The Big Four Alumni and Professionals group is the largest corporate and alumni group with 100,000+ members.
Facebook: The Big4 fan page has 7,500 fans at facebook.com/big4page.
Xing: The Big Four Alumni and Professionals group has 1,450+ members.
- Kristy Short