The Weather Channel Deploys Visual Revenue on Weather.com

Visual Revenue, Inc., the leading provider of online publisher tools for real-time homepage editing, continues to expand its portfolio of online publishers with the announcement today that weather.com, will join its rapidly expanding customer base.

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Getting real-time data and feedback helps us continue to provide the best consumer experience

New York, NY (PRWEB) October 08, 2012

The Visual Revenue Platform delivers Editorial teams real-time recommendations on what content to place where on their homepage (and section front pages) and for how long. An intuitive solution designed specifically with Editors in mind, the collaborative online environment takes editorial discussions to the next level ensuring content placement decisions can be taken faster, more accurately and with a greater level of confidence.

The weather.com site has been consistently rated in the Top Five for News, Entertainment, and Information web sites by Media Metrix and features current conditions and forecasts for more than 98,000 locations worldwide, along with local and regional radars. The top-20 website and TWCC digital properties, which also include its popular mobile, desktop and interactive TV applications, see more than 60 million unique visitors monthly.

“We look forward to working with Visual Revenue’s real-time measurement tools to provide The Weather Channel with analytics that will enable us to better respond to the wants and needs of our users on weather.com content within minutes” said Mike Finnerty, Vice President of weather.com at The Weather Channel Companies. “Getting real-time data and feedback helps us continue to provide the best consumer experience with the most up-to-date, relevant, and compelling weather news and information.”

“I am extremely happy to see a media destination as large as weather.com utilize the Visual Revenue platform to support front page and section front page editing” said Charlie Holbech, VP Operations and Co-Founder of Visual Revenue, Inc. “Given the unique place of weather.com as a fixture in news media, this partnership underlines the amazing science behind our content recommendation engine and the impressive engineering achievement of our real-time Editorial Decision Support Platform.”

About Visual Revenue
Visual Revenue Inc. provides a predictive analytics solution that helps online media organizations set a better front page. Headquartered in New York, Visual Revenue is helping media organizations across the globe better place their current content throughout their online publication. Visual Revenue’s Front Page Decision Platform currently provides more than 60 online publishers with real-time recommendations. These include Forbes.com, NYDailyNews.com, Telegraaf.nl and OneIndia.in.

Visual Revenue was founded by former IndexTools (now Yahoo! Web Analytics) COO Dennis R. Mortensen and officially launched in January 2011. The founding team are industry veterans from the web analytics, big data and predictive modeling world.


Contact

  • Charlie Holbech
    Visual Revenue
    (212) 506-6700
    Email