(PRWEB) October 05, 2012
Mixed martial school arts marketing can be improved by using more online banner advertising campaigns says leading martial arts business owner Lloyd Irvin.
To stand out from the competition, MMA business owners need to drive more traffic to their websites and Lloyd says that using online advertising banners has proven to be very effective in martial school arts marketing.
To help MMA business owners get better results with their martial arts school marketing, he has published a free training video sharing the key secrets of successful online banner campaigns.
To use online banners in martial arts school marketing, you pay a fee to display a graphical ad on another website with a link back to your site.
“If someone in your area is at their computer doing a search for Brazilian Jiu-Jitsu on YouTube, you can have your banner ad right there in front of them. The best part of this is that your martial arts business competitors probably won’t be there so it’s your chance to dominate.”
Banners can be run anywhere including other websites that reach the target market as well as in YouTube and using Google AdWords.
Lloyd says that a good martial arts school marketing banner will meet the following criteria:
· Attention-grabbing headline
· Simple and gets to the point quickly
· Call to action e.g. ‘Click Here’
“The single aim of your banner is to make people click on it to go through to your website. Your ad needs to include a suitable image that attracts attention to your MMA business and then you have to write some text to encourage people to click through to your website. To get a good click-through, you have to sell the click.”
A banner campaign can be one of the most profitable techniques an MMA business owner can use for your martial arts school marketing if it is displayed to prime candidates who are interested in what you are offering and then gets a good click-through rate.
“The job of the banner is to get people to click on it but you then need to send them to a web page that gets the visitor interested, creates desire and has a simple follow-up process e.g. allowing them to sign up for a free report.”
“You need to make the benefit to the surfer clear on the banner and give them a clear action statement – e.g. ‘Free Fight Training for 30 Days – Click Here!’”
Lloyd is encouraging martial arts business owners who want to start reaching new audiences with their mixed martial arts school marketing to try out some banner campaigns. The free training video can be viewed at http://www.MixedMartialArtsMillionaires.com
Lloyd Irvin is a successful martial arts business owner who pioneered the use of internet marketing and direct marketing techniques in the MMA business. He has used these mixed martial arts school marketing strategies to build his own school and to help other MMA business owners achieve greater success in their martial arts school marketing.