Seattle, WA (PRWEB) October 08, 2012
With Veterans Day next month, Americans will once more have the opportunity to reflect upon the sacrifices and triumphs of our nation’s veterans and the current crop of men and women in uniform. Many businesses express their gratitude by publicly thanking veterans and some go above and beyond by offering veterans military discounts or other benefits. While veterans are extremely appreciative for these displays of generosity, there remains significant confusion within the business community regarding which group of veterans are eligible for discounts. “Many businesses that we work with are unfamiliar with the military. They tend to compare it to the civilian world where one is either an employee or a former employee. With benefits of service accruing to the former and not the latter. Unfortunately, the Department of Defense and the Veterans Administration don’t have that view when it comes to the classification of military personnel,” says Terrence Thomas, CEO of the Military and Veterans Discount Center. Unfortunately, this misunderstanding impacts veterans the most. According to Thomas, “[m]ost businesses we come across did not know that, despite honorably serving their country, discharged veterans do not receive any identification from the Veterans Administration. As a result, they are too often denied sales promotions that most businesses would like to offer those that have sacrificed for our country.”
Further, even where businesses understand the different classifications of military service and have decided to acknowledge veterans with a discount or other promotion, too often the employees administering the program deny the veteran because they have not been informed of its existence or who is eligible. So, despite the best intentions, the veteran is left embarrassed, spurned and a little lighter in the wallet.
With New York becoming the 26th state to offer a veteran designation on the state’s driver’s license, the confusion continues to compound. Businesses are confused about which ID to accept and most are not even aware of their own state’s identification programs. In light of this confusion, MVDC surveyed its users with the question “How would you react when denied a military or veteran discount?” The results are as follows:
Implications for businesses
MVDC believes that businesses that want to display acts of generosity for veterans during Veterans Day or any other holiday should do the following:
The Military and Veterans Discount Center, a 100% veteran-owned web property of Military Service Rewards, LLC and the nation’s largest aggregator of discounts for military personnel and veterans. Our mission is to promote the benefits of military service (past and present) and provide a method for local and national businesses to meaningfully show their appreciation for our nation’s heroes. Businesses can place their discounts on MVDC at no cost and the site is free to use for veterans, active duty personnel, dependents, reservists, National Guardsmen and retirees.