My mission is to make sure we follow their keyword strategies and still maintain our journalistic standard of excellence.
Atlanta, Georiga (PRWEB) October 12, 2012
Everspark Interactive, one of the leading SEO and internet marketing start-ups in the United States, continues to expand its powerhouse with a new addition to its web content team. The company announced hiring Dave Paul, a veteran copy editor, as coordinator for a diverse group of writers, editors and marketers.
Paul was handpicked by Jason Hennessey, CEO of Everspark.
“I’m continuously on the hunt for top talent,” Hennessey said. “I actually found Dave’s resume on Craigslist of all places. But he knew how to market it, and when I looked at his experience we had to jump on him.”
Paul comes most recently from his tenure as copy editor at The Atlanta Journal-Constitution, following a storied career as a freelance journalist and sales writer. Hennessey says Paul’s mixed sales, writing and editing background was what made him a unique fit.
“Everspark continuously seeks out new strategies in marketing and SEO [search engine optimization],” Hennessey said. “We never stop learning. When we can find someone with a multidisciplinary background like this, we know they can work wonders for our clients.”
Paul’s challenge will be to balance the formulaic nature of SEO writing, which has to repeat key phrases in order to boost a client’s position in search engine results, with quality website copy that will grab the attention of customers. As a company Everspark has made its reputation on delivering content that successfully ranks with search engines but still has appeal to real readers.
Paul says he’s up to the challenge. “We have a whole team of SEO writers and analysts,” he said. “My mission is to make sure we follow their keyword strategies and still maintain our journalistic standard of excellence.”
In addition to producing quality copy, Paul enjoys sports, time with his family and volunteering to raise awareness and funding for a cure to Alzheimer’s disease.
About Everspark Interactive:
Everspark Interactive is a full-service internet marketing and SEO company. Reaching beyond most SEO firms, Everspark makes sure not only to deliver search ranking and traffic but to help convert that traffic into successful sales. Their experts offer a full complement of copy writing, blog content, web development, social media and video content strategies. Everspark can be contacted at (770) 481-1766.