VUURR Presents MRFT At BOLO 2012

Scott Yacko and Jonathan Kressaty, both partners and co-founders of Vuurr, will explain how to “Measure Right the First Time” (MRFT) at BOLO 2012 on Tuesday, October 9.

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Scott Yacko and Jonathan Kressaty, Vuurr

Scott Yacko & Jonathan Kressaty, Vuurr

Yacko and Kressaty will outline the basics of how to MRFT so you and your clients can rely on the accuracy, longevity and monetization of your web properties.

Phoenix, AZ (PRWEB) October 08, 2012

Vuurr’s Scott Yacko and Jonathan Kressaty will speak at BOLO 2012 tomorrow afternoon, Tuesday, October 9.

Yacko and Kressaty, both partners and co-founders of Vuurr, will explain how to “Measure Right the First Time” (MRFT). Starting at 3:30 p.m., Yacko and Kressaty will host an afternoon session explaining how to build web properties right the first time, the proper ways to configure analytics tools for goal tracking, best practices for onsite code and content structure, and how to appropriately iterate your way to success.

Vuurr recognizes a prevailing notion in today’s agency culture that revolves around building sites, applications, etc. in the cheapest, fastest and easiest way possible without regard for future profit or dependability. Although initially these options seem viable and efficient, an inadequately built product will eventually fail.

Yacko and Kressaty will outline the basics of how to MRFT so you and your clients can rely on the accuracy, longevity and monetization of your web properties.

BOLO, Be On the Lookout, is an informational event for agencies, especially their partners, principals and presidents, to learn and discuss various industry related topics (management issues, marketing techniques, etc.). BOLO 2012 is held at Hotel Valley Ho in Scottsdale, AZ, October 7-9.

Vuurr builds metric driven, digital marketing campaigns for companies that want to monetize achievement. With an optimized combination of custom development, search engine strategy, and pay-per-click campaign management, Vuurr provides businesses with ROI motivated results that fuel business growth and establish ongoing prosperity.

Vuurr’s current client portfolio includes companies such as MIT, Kahala, Karmaloop, Infusionsoft and Cox Communications.


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