Belk’s Upcoming Tablet Initiative To Use Deloitte Digital as Mobile Agency of Record, Reports

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Belk is the nation’s largest privately owned mainline department store company

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Big4, the premier social networking forum for professionals and alumni of Accenture, Andersen, BearingPoint, Capgemini, Deloitte, Ernst & Young, KPMG and PricewaterhouseCoopers PwC reports that Deloitte Digital has been selected as Belk’s tablet agency of record for its upcoming tablet effort in support of the company-wide Omni-channel Retail initiative. reports tablets offer a uniquely visual and personal experience from other platforms and use is growing rapidly—more than 55 million Americans already own a tablet device. In Adobe’s recent study on retail website visitors in 2011, it found that tablet visitors spent 54 percent more per purchase than smartphone visitors and 21 percent more than traditional visitors.
Kasey Lobaugh, principal, Deloitte Consulting LLP and Omni-channel Retail Leader, Deloitte Digital comments:
“Tablets are obviously an important piece of the omni-channel retail model, but just building a tablet-specific experience may not be enough to increase brand value, earn customers’ trust and drive sales,” he said. “Users expect—and reward—tablet experiences grounded in simplicity, usefulness and eye-catching aesthetics.”

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  • Kristy Short
(734) 481-0186

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