Sydney, Australia (PRWEB) October 08, 2012
Information Marketing is a rapidly growing business and people creating training products and software in this space are racing to meet the growing demand. One problem that customers face is that the person who is creating the product or training system may be completely unknown to them.
WSO Backstage has just launched to help bring more information to buyers and to help product creators get their message and story out better in the marketplace.
Hosted by respected affiliate marketing and SEO expert Sean Kaye, WSO Backstage will conduct interviews with product creators and delve not only into the product they're releasing, but talk about the background of the creator and the problem they are trying to solve. The show will also be a hot bed for discussing internet marketing strategy and advice in running an online business.
WSO Backstage host Sean Kaye said, "There's a big change happening in the online training and information marketing space right now. These products and services were generally offered at a huge premium, but over the last eighteen months the prices have dropped dramatically, making things more accessible. There is now so much affordable internet marketing and online marketing training material available that the challenge is, who to buy from. That's what we hope to help buyers with."
The early test episodes have been well received and listener numbers have been greater than expected. “We’re very happy with the response we’ve gotten for the podcasts both from the listener numbers and some of the feedback and comments. It’s obvious people want to get to know the people behind the products they’re buying,” said Kaye.
The vision for WSO Backstage is not just as an interview platform for product creators, Kaye says, “We have a fairly wide vision for the site and the brand. We’re announcing the podcasts now, but in the coming days we have a few more elements we’re going to be adding that should really engage users.”
The show format is pre-recorded and made available along with transcripts at wsobackstage.com or you can download the podcast via iTunes.