The Sochi 2014 Relay will bring the entire country together, highlighting the diversity and beauty of Russia, particularly, for the people of Russia themselves.
(PRWEB) October 08, 2012
To mark one year before the arrival of the Olympic Flame to Russia, the Sochi 2014 Organizing Committee has announced that the Olympic flame will travel in the hands of 14,000 torchbearers, over 123 days, and through 2,900 towns and settlements.
The Sochi 2014 Olympic Torch Relay, presented by Coca-Cola, Ingosstrakh Insurance Company and JSC Russian Railways, will cover over 65,000 kilometers on foot, and by car, train, plane, and even on a Russian "troika" - a traditional Russian sleigh pulled by horses or reindeer. Up to 130 million Russians are expected to be able to see the Relay as it travels around the country. Dmitry Chernyshenko, Sochi 2014 Organizing Committee President and CEO, announced the capitals of the different Russian regions that the Olympic Flame will visit at a ceremony held today in Moscow.
According to tradition, the Olympic flame will be lit in Olympia, Greece, from where it will be transported to Moscow on October, 7th, 2013 and the next day, it is expected to start its journey across Russia. The Relay will take a route from Moscow to Sochi and visit many important historic, cultural and picturesque areas of Russia, including Yasnaya Polyana, the Russian part of the Curonian Spit, the Avachinskiy Volcanoes, and the Kizhi Museum Reserve. The relay will then celebrate the new Olympic year in one of the most beautiful cities in Russia, Kazan.
So that as many Russians as possible can experience the magic of the Olympic Torch Relay, the route has been designed to try and ensure that 90% of Russia's population will be within an hour of the Relay at some stage. This should allow about 130 million residents to be able to see and participate in the event.
The Sochi 2014 Olympic Torch Relay will become the longest in the history of the Olympic Winter Games and also among exclusively national relays, in terms of the distance that the relay will cover. The flame will visit more than 2,900 towns and settlements across all 83 Russian regions, from Kaliningrad to Vladivostok, covering on average 535 kilometers per day. 14,000 torchbearers and 30,000 volunteers are expected to participate in the Relay.
The President of the Sochi 2014 Organizing Committee, Dmitry Chernyshenko, noted:
"The Olympic Torch Relay is one of the most important and magical Olympic occasions. It continues the build-up of excitement ahead of the Games and as well as spreading the Olympic values to the whole country, we will be creating, as a nation, an important part of Russian history. I am sure that the Olympic Torch Relay will be welcomed by a wonderful celebration in every city it visits. The Sochi 2014 Relay will bring the entire country together, highlighting the diversity and beauty of Russia, particularly, for the people of Russia themselves. For one day during the Relay, each town or settlement that the Olympic Flame visits will become the centre of attention and it will be a unique chance to showcase itself to the whole world".
About Sochi 2014 Torch Relay Presenting Partners
The Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion dollar brands. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy Coca-Cola drinks at a rate of 1.8 billion servings a day.
The Coca-Cola Company in Russia is the leading manufacturer of high-quality non-alcoholic drinks and one is one of the largest Russian foreign investors, who has invested over $3 billion into the Russian economy. The Coca-Cola drinks produced in 16 innovative factories in Russia from St. Petersburg to Vladivostok (including Multon and Nidan factories).
The Coca-Cola Company in Russia unites the Coca-Cola Company and the Coca-Cola Hellenic bottler-partner and provides workplaces for more than 15,000 highly skilled professionals.
Since 1928, The Coca-Cola Company has been a supporter of the Olympic Movement. For the first time Coca-Cola took part in organization of the Olympic Torch Relay in the Olympic Games in Barcelona in 1992. Sochi 2014 Olympic Winter Games are the 9th Games, where The Coca-Cola Company is honored to be a Presenting Partner.
Ingosstrakh Insurance Company
For Ingosstrakh Insurance Company, the 2014 Winter Olympic Games in Sochi are the second Olympics in Russia to be supported by the company. 32 years ago Ingosstrakh Insurance Company was the General Insurer for the 1980 Moscow Olympic Games, providing insurance coverage both for the preparation stage and for the competitions. In 1980, the Olympic flame was also covered by Ingosstrakh Insurance Company: the company insured the athletes’ torchlight procession. The insurance policy remained in force throughout the relay race, during which the torch travelled through Greece, Rumania, Bulgaria and the republics of the USSR.
JSC Russian Railways Company
JSC Russian Railways is one of the biggest rail companies in the world, with a network covering over 85,000 km. Every year the company provides transit for a billion rail passengers and over 1.2 million tons of freight.
In February 2010, JSC Russian Railways became the General Partner of the Olympic and Paralympic Games of 2014.
The company is implementing a range of important rail projects in the construction of new railways and stations in the region wh ere the 2014 Games are going to be held, all of which are designed to ensure transit of construction material and equipment during the preparations for the Olympics, and to take competitors and spectators to the competition sites whilst the Games are on.
All the projects carried out by JSC Russian Railways concern unique construction sites, and are examples of complex task-solution: they are being created taking account of "barrier-free environment" requirements, so that they can be used by people with disabilities, with the very latest technology and "green building" standards applied.
The infrastructure elements on which JSC Russian Railways is working will form the main component of the legacy from the Sochi 2014 Games. The new railway lines and stations will significantly improve comfort on rail journeys, and the volume of passenger and freight transportation by rail will increase.