Los Angeles, CA (PRWEB) November 02, 2012
Snowboarding’s biggest brand, Burton, has teamed up with Los Angeles based crowd-sourced design start-up Blank You Very Much to have their official assets re-envisioned by the global Blank You Very Much creative community consisting of nearly twenty thousand designers, artists, and fans.
Designers will have access to official Burton design asset files that can be downloaded and used to create new designs which are then uploaded to the BYVM Gallery. The community then votes on the designs along with judging by Burton pro riders and retail dealers, with the final winning designs being featured on two limited edition Burton snowboard models that will be put into actual production and sold at Burton dealers around the globe. The winning designers will be awarded handsome cash prizes, and the top 10 finalist designers will all receive customized one of a kind Burton snowboards featuring their designs.
BYVM, an e-commerce and crowd source design platform created by street wear impresario Darren Romanelli in partnership with apparel giant Jerry Leigh Inc, has "blanked" a number of iconic brands since their recent launch, including Coca-Cola, the uber-popular skateboard brand HUF, fine art collective FriendWithYou, street art and supply brand KRINK, and the legendary soccer star PELE.
If you are interested in more details or interview requests around this unique collaboration, please contact kristen (at) streetvirus (dot) com.