Boston, MA (PRWEB) November 13, 2012
Optical and marketing industry veterans, Claire and Craig Venezia, announced today the launch of Wicked Cool Sunglasses, a new line of affordable sunglasses in classic and vintage styles. Made from innovative, shape-memory frames with polycarbonate, polarized lenses, Wicked Cool Sunglasses offer something that doesn't widely exist in sunglasses today: style, quality and comfort at a very affordable price (just $49 a pair).
The Venezia's are using Indiegogo, an international crowdfunding platform, to fund the first production run of these stylish, affordable sunglasses. Anyone who contributes between now and December 22, 2012 can be one the first to get these awesome sunglasses at great values, from $30 to $40 a pair depending on their contribution amount.
“Wicked Cool Sunglasses give everyday people like you and me a choice that doesn’t widely exist in the sunglass market today,” said Claire Venezia, an optical industry executive for over two decades. “Until now, anyone wanting sunglasses had to either spend hundreds of dollars for top brand name sunglasses which have an insane mark up or buy the cheap, off-the-shelf kind that break after a few wears. There’s not much in between.”
“The idea for Wicked Cool Sunglasses started when we found a pair of original Ray Ban Wayfarers half buried in the sand at our local beach,” added Craig Venezia, a consumer marketing and branding executive. “Claire and I thought why not use our industry expertise and connections to create a new line of sunglasses that combine popular styles, innovative materials, and comfort, but at a price most everyone can afford.”
Available in two popular styles (classic and vintage) and various colors, the frames for all Wicked Cool Sunglasses are made from a strong, lightweight, flexible thermoplastic. These shape-memory frames retain their original shape even if bent or twisted. That strength and flexibility also allows you to adjust the frame to comfortably fit your face.
The lenses on all Wicked Cool Sunglasses are made of polycarbonate which is a strong, durable plastic; so strong that it's used to make bullet-resistant shields. The lenses are also polarized which is a layered technology that reduces glare to provide sharp, clear vision while protecting against harmful UV rays.
The full line of Wicked Cool Sunglasses includes:
WICKED COOL: created for the fun and hip, Wicked Cool is their signature line of classic style unisex sunglasses; available in four colors, all have clear frame fronts with a choice of black, red, purple or yellow ear stems. The lenses are gray.
WICKED LADY: inspired by fashionable, trendy, timeless icons like Jackie Kennedy and Audrey Hepburn, Wicked Lady is their women’s line of vintage sunglasses; available in three frame colors – black, brown, or tortoise shell. The lenses are gray for the black frames and brown for the brown and tortoise shell frames.
The Venezia’s spent months researching consumer trends; exploring hundreds of color and material options; evaluating various frame designs; creating several prototypes, conducting extensive product tests; and refining supply chain logistics. Now, they have the perfect combination of design, materials, color, distribution and, best of all, an affordable price.
“We have sample product in hand and we're one step away from bringing Wicked Cool Sunglasses to market,” says Claire Venezia. “Crowdfunding through Indiegogo will supplement our initial investment and make it possible to move to a scalable model.”
Indiegogo is an international crowdfunding platform used to raise money for creative projects. Individuals contribute money to a project, which are called campaigns. In return for their contribution, contributors as these individuals are known, receive perks. In the case of Wicked Cool Sunglasses, contributors will receive one or more pairs of Wicked Cool Sunglasses at great values (from $30 to $40 a pair, well below the $49 retail value) based on the amount of their contribution.
About Wicked Cool Sunglasses
Founded by two optical and marketing industry veterans, Wicked Cool Sunglasses combine style, quality and comfort – all at a price most everyone can afford. Made of shape-memory frames with polycarbonate, polarized lenses, Wicked Cool Sunglasses provide indestructibly clear vision. Best of all, they look wicked good on everyone.