Bohemia, NY (PRWEB) November 09, 2012
On November 9, 2012, nationwide vehicle wraps manufacturer JMR Graphics releases a statement regarding ComTrans announcement that they are selling advertising space on their automotive fleet to local businesses.
According to azcentral.com, Phoenix-based transportation service, “ComTrans has started selling space on its vehicles to others.” The article goes on to state that the “transportation provider to behavioral health and social-service organizations, has about 200 vehicles available for mobile advertising.”
Azcentral.com reports that during a four-month trial period ComTrans tested vehicle wraps on its fleet before their management team made the decision to move ahead with the concept because it was so effective. In the article ComTrans’ Executive Vice President, Cyndi Cross, stated, “At this point, I think we have a very good product to offer. We have great visibility for people.”
The article mentions that the messages on vehicles must be concise. “We have something that people are exposed to for seconds or fractions of a second. That’s real different than, let’s say, a TV spot of 30 seconds. You also have something that is only visual, no sound,” said Arizona State University’s W.P Carey School of Business marketing professor, John Lastovicka. Lastovicka explains that due to the lack of sound or animations wraps must be visually attractive and interesting; enough to make the viewer want to seek out more information on, and even patronize, the business.
JMR representative, Maggie Zolla, stated, “Truck wraps, car wraps, any type of vehicle wrap, really, is a great way for companies to advertise themselves. JMR Graphics vehicle wraps really help businesses advertise to a wide demographic virtually any time of day. Transportation is everywhere; you’re guaranteed an audience when you use mobile media advertising. It’s very economical way to promote and build your company’s brand awareness.”
JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long term application. Our exceptional “Turn Key Service” is backed with a 3M MCS Warranty to give you peace of mind, when you need optimum performance for the intended life of your graphics. With our state of the art, cutting edge facility we inspire our clients by providing creative design, custom printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge