This is a watershed moment for content marketers. For the very first time, they can take action based not just on clicks or downloads, but rather how they engaged with it.
Lincoln, MA (PRWEB) November 14, 2012
KnowledgeVision Systems, the leader in online presentation technology, has released new features that will let users of Marketo’s marketing software measure, record, and act on viewer engagement with online presentations at an unprecedented level of detail. Together, KnowledgeVision and Marketo help marketers engage prospective buyers in an interactive multimedia experience. Based on how those viewers interact with the online presentation content, Marketo can trigger marketing and sales follow-up actions.
As KnowledgeVision presentations are viewed, a feature called KVTrack records detailed clicksteam information on who’s viewing, for how long, in what parts of the presentation, and what reference links they’ve clicked. From the clickstream, KVTrack calculates an Engagement Score that indicates the level of interest and interaction with the content. Depending on engagement score, Marketo can instantly trigger a variety of actions, including: sending follow-up materials, notifying a sales representative; and changing that prospect’s lead score.
“This is a watershed moment for content marketers,” declared Michael Kolowich, CEO of KnowledgeVision. “For the very first time, marketers can take action based not just on whether someone clicked or downloaded content, but rather how they engaged with it. This helps differentiate serious prospects from tire-kickers very quickly.”
KnowledgeVision and Marketo made the announcement at the introduction of Marketo Launchpoint, an ecosystem of compelling solutions for marketers. KnowledgeVision is one of a select group of advanced marketing solutions showcased by Marketo to enhance and augment its marketing technology.
“We’re excited to be part of Marketo LaunchPoint, because of Marketo’s leadership in driving marketing automation and sales effectiveness solutions,” said KnowledgeVision's Kolowich. “This makes solutions like our online presentation platform available to more brilliant and influential marketing leaders.”
The Marketo LaunchPoint online ecosystem provides a host of solutions that are integrated with Marketo’s marketing automation software. Its categories include analytics and big data, content marketing, events and webinars, lead data enrichment, online ads, top of the funnel conversion, social media and lifecycle marketing. KnowledgeVision’s online presentation platform is showcased in the Content Marketing category.
“Triggering immediate marketing action based on viewer engagement goes right to the core of what B2B marketing is all about today,” said Robin Bordoli, VP Partner Ecosystems at Marketo. “We’re pleased to have worked with KnowledgeVision to offer this breakthrough capability for marketers to take action and score leads based on how viewers use content rather than just whether they click on it.”
View an example of Marketo online presentation content on KnowledgeVision: “Demand Generation: Marketo on Marketing”
Marketo Launchpoint is part of the Marketing Nation, an online environment where marketers can find people, technology and ideas to help them get the fastest speed to results. Members of the Marketing Nation will find a community of users, experts and consultants, tips and best practices, a knowledgebase of ideas. The Marketo LaunchPoint ecosystem brings the best technology, expertise and customer experience all together, so that marketers can drive better results in less time.
To learn more about the Marketing Nation and LaunchPoint, read "The Secret to Great Marketing" (includes infographic) by Jon Miller, Marketo’s VP Marketing and Co-Founder.
To view a demonstration of KnowledgeVision, click: http://www.knowledgevision.com/demonstration
About KnowledgeVision Systems: Online Presentation Software You Won’t Outgrow
KnowledgeVision is single-mindedly focused on making online video work harder:
● to make it perform better as a content marketing tool;
● to make it more impactful as a sales tool;
● to make it more engaging as a learning tool; and
● to make it more effective as a corporate communications tool.
Clients all over the world use KnowledgeVision’s tools to create synchronized online video and audio presentations that combine their best communicators with PowerPoint slides, web pages and applications and supplemental material, and make them available from web browsers and mobile devices anytime, anywhere.
KnowledgeVision is a venture-backed company based in Lincoln, Massachusetts.
About Marketo: Marketing Software – Easy, Powerful, Complete.
Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo’s marketing automation and sales effectiveness software – including the world’s first integrated solution for social marketing automation – streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.
Known for providing breakthrough innovation and fueling explosive growth, Marketo was recently named to The Wall Street Journal’s 3rd annual “Next Big Thing List,” one of “America’s Most Promising Companies” by Forbes, and the #1 Marketing Software Vendor on the INC 500. In 2011 Marketo ranked as the #1 fastest-growing private company by the Silicon Valley Business Journal, and in both 2011 and 2012 the company received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company with two AppExchange Best of ’11 Awards, for Best Marketing Automation Solution and Best Chatter Exchange.
KnowledgeVision is a trademark of KnowledgeVision Systems. Marketo and the Marketo logo are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners