Study Breaks College Media Presents a Simple Yet Effective Guide to Using Facebook as a Marketing Device to Reach a Broader Audience and Interact with the Public

Study Breaks, a leading college media entertainment company, presents a simple guide for businesses that explains how to use Facebook as an effective and free marketing tool. The social networking site has a billion monthly users and is an excellent way for a business to reach--and keep up with--both current and prospective customers. This to-the-point, must-read guide explains how to utilize Facebook and maximize all of its potential benefits.

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One would be foolish not to "like" the idea of using Facebook for marketing

Facebook's effectiveness comes from the mass audience they reach. According to Facebook, they have "one billion monthly active users as of October 2012."

Austin, TX (PRWEB) November 14, 2012

Many entrepreneurs and business owners assume using Facebook for marketing will be too time consuming and expensive. In reality, Facebook is an effective way to market a business, and it can be done for free.

Facebook's effectiveness comes from the mass audience that they reach. According to Facebook, they have "one billion monthly active users as of October 2012." The potential to access new clientele should not be ignored. The potential to reach clients outside of the United States is also a opportunity, because "approximately 81% of our [Facebook's] monthly active users are outside the U.S. and Canada." Using Facebook as a marketing resource is becoming a necessity for all businesses.

Here are some tips to get started marketing on Facebook:

Go to Facebook's site to create a business page.

After the page is created:

-Fill in as many details as possible!

-Make sure to use brand colors and imagery that match the website.

-Use a cover photo and profile picture that work together to promote the business and promote the business' message.

-Promote the business by posting it on the owner's and employees' personal Facebook pages, have them share it with their friends.

-Another way to get people to "like" the business' Facebook page is to offer promotions surrounding a "like." For example, one can tell people if they show that they "liked" the business on Facebook with their smart phone, they can get a free item or a discount.

-Start posting interesting information and news about the business, make sure the page is kept up to date with new information, locations and promotions occurring.

Study Breaks College Media provides a one-stop solution for small businesses, providing them with big marketing strategies and delivering college students.

Study Breaks magazine is an award-winning line of monthly entertainment magazines for college students with a mission can best be explained through its slogan: We are college life. Published by Shweiki Media Printing Company, it is distributed in five Texas cities (Austin, Houston, San Antonio, San Marcos and Lubbock) and three southeast cities (Athens, GA; Auburn, AL; Columbia, SC). (Studybreaks.com)