With so many ESP choices out there, we developed an easier and more agnostic way to help email marketers cut through the clutter to find the best new solutions.
San Mateo, CA (PRWEB) November 13, 2012
ClickMail Marketing, http://www.clickmailmarketing.com, an eMarketing consultancy and value-added reseller of the nation’s largest selection of email service providers (ESPs), announced that more than 1000 bona fide users have completed a free online assessment using the company's ESPinator.com tool. The ESPinator automatically compares and ranks the top ESPs that best match the user’s needs.
Released in 2011 and continually updated, the ESPinator is the first tool to offer email marketers a vendor-agnostic, independent method for choosing from among the top email solutions. Users answer a few questions and it quickly sorts through 27 ESPs—including ExactTarget, Yesmail, Responsys, HubSpot, e-Dialog, BlueHornet, VerticalResponse, and more—to reveal an instant list of the top three.
The ESPinator is an online survey that asks users to rate a series of questions based on how critical they are to their email marketing program. Users can answer as few as 15 for a high-level overview of their matches, or as many as 175 for an in-depth assessment. For example, budget-focused questions enable the tool to filter out ESPs that are cost prohibitive, and users who require support for relational databases or other criteria are only presented with ESPs that offer those capabilities. Depending on the user’s desired level of detail, the process takes anywhere from 3-30 minutes.
“With so many ESP choices out there, we developed an easier and more agnostic way to help email marketers cut through the clutter to find the best new solutions (or to check to see if their current one is still the right fit),” said ClickMail CEO, Marco Marini. “The ESPinator can save marketers hours—even days—of research time, shortening the RFP process for finding a new email vendor.”
About ClickMail Marketing, Inc.
ClickMail Marketing is an email marketing consultancy and value-added reseller of email service providers and email solutions. The company offers the nation’s largest selection of ESPs and stays vendor neutral so they can recommend the email solution that will best suit each client’s needs. Three-time and 2012 honoree on the Inc. 500|5000 list of the fastest-growing private companies in America, ClickMail Marketing is a privately held California Corporation with headquarters in San Mateo, CA. For more information, visit http://www.clickmailmarketing.com.