The team of analytics engineers at HelloInsights have produced a platform that any brand can plug into to manage, schedule, and track their Pinterest campaigns in the most effective way possible.
Santa Monica, CA (PRWEB) November 14, 2012
Science, Inc. (http://www.science-inc.com) today announces HelloInsights.com, the premium platform for Pinterest influencer analytics. The HelloInsights platform helps brands optimize their social media campaigns by providing tools for measuring company growth, tracking popular items, and connecting with potential brand ambassadors on Pinterest.
HelloInsights’ proprietary leaderboard, which is a free feature, is the go-to place to find not just the most popular pinners, but also the most effective. Using a unique algorithm, HelloInsights examines factors including number of followers, pin virality, total reach, and audience engagement, to rank pinners according to their effectiveness as influencers. Armed with these statistics, brands can examine the best ways to reach their users, and even connect with the pinners who have already evangelized their brand through Pinterest.
Elements of brands’ campaigns on Pinterest can also be managed directly from the HelloInsights platform. Brands can schedule automated pins, which lets them pre-plan campaigns and keep their Pinterest pages constantly updated with minimal effort throughout the day. Brands can additionally view their real-time presence on Pinterest via a “Live Pin Stream” and create customizable comparison charts to see how they measure up against their competitors.
“It’s impossible to ignore Pinterest as a critical brand building tool for any e-commerce company, and now the challenge for most, is examining which tactics and influencers can best reach their consumers,” notes Michael Jones, CEO of Science, Inc., and an investor in HelloInsights. “The team of analytics engineers at HelloInsights have produced a platform that any brand can plug into to manage, schedule, and track their Pinterest campaigns in the most effective way possible.”
The HelloInsights platform uses technology from PinPuff, a Pinterest analytics tool that was acquired by Science, Inc. earlier this year. HelloInsights will keep PinPuff features on the site, including the popular function of allowing anyone access to a Pinterest handle to view its individual score.
To date, a handful of e-commerce companies have been leveraging HelloInsight’s analytics to grow their brand reach. Since February, HelloInsights has tracked over one million user acquisitions, eight million unique page views, and hundreds of thousands of dollars in revenue for companies who have used the platform to optimize their marketing efforts through Pinterest.
HelloInsights.com is a comprehensive analytics platform that provides tools and data for brand presence on Pinterest. Powered by PinPuff technology, HelloInsights lets users gauge overall influence and manage campaigns on Pinterest with a variety of measurement and monitoring tools, including their Live Pin Stream, automated pin scheduler and customizable comparison charts. For more on HelloInsights, please visit http://www.helloinsights.com.
About Science, Inc.
Based in Santa Monica, CA, Science, Inc. is a technology studio that creates and acquires then scales successful digital businesses by bringing together the best ideas, talent, resources and financing through a centralized platform. Science focuses on three things: developing new businesses, providing emerging startups with operational strategy and capital, and transforming later-stage Internet ventures with new talent and innovation. Science is backed by a group of top institutional and independent investors, which include: Rustic Canyon, White Star Capital, The Social+Capital Partnership, Tomorrow Ventures, Siemer Ventures, Philippe Camus, Jean-Marie Messier, Jonathan Miller and Dennis Phelps. More information about Science can be found at http://www.science-inc.com or @scienceinc.