Alcrea Health® Unveils the Formulation Station™

An Advanced Nutraceutical Formulation Tool for Entrepreneurs, Healthcare Professionals and Medically-Minded Marketers

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Customizable nutritional supplements
Many companies in the industry provide pre-made formulations. This new tool illustrates Alcrea Health’s commitment to total customization.

Pittsburgh, PA (PRWEB) November 14, 2012

Alcrea Health, a leading manufacturing service expert in custom-branded nutritional supplements, announced today the launch of the Formulation Station™.

With the Formulation Station™, users can browse and modify existing formulas to develop custom products consisting of their own ingredient levels and dosage forms. At the click of button, the user can then submit the formulation for review by an Alcrea Health® scientist and generate a request for a quote. The company works with its clients to assist not only with scientific formulation, but also to provide rigorous testing, branding and marketing support. Alcrea Health® is uniquely equipped to help take a formula from idea to market.

Alcrea Health® has created this online tool (http://www.formulationstation.com) to enable entrepreneurs, healthcare professionals and medically-minded marketers to develop nutritional supplements and open new lines of revenue.

Alcrea Health® and Formulation Station™ mark a shift in the way nutraceuticals are developed and created. Vertical integration and a close collaboration process between three manufacturing facilities allow for a myriad of options in terms of dosage and delivery. In addition, customers can create custom-branded supplements in small batches with no capital investment. This significantly reduces the impediments many entrepreneurs have previously faced when considering investing in the nutraceutical sector.

“The company’s long record of quality assurance is also a clear benefit to first-time formulators,” says Jessi Mingo, Alcrea Health’s Business Development and Marketing Manager. “Many companies in the industry provide pre-made formulations. This new tool illustrates Alcrea Health’s commitment to total customization.”

To contact Alcrea Health® or to learn more about the Formulation Station™, please contact Jessi Mingo at JMingo(at)alcrea-health(dot)com.

ABOUT ALCREA HEALTH®

A business unit of Atrium Innovations Inc. [TSX: ATB], Alcrea Health® is a leading manufacturing service expert in custom-branded nutritional supplements. Alcrea works from start to finish with entrepreneurs, healthcare professionals and medically-minded marketers to create, formulate, test, manufacture and deliver premium nutritional supplements. Additional information is available at http://www.alcrea-health.com.

ABOUT ATRIUM INNOVATIONS

Atrium Innovations Inc. is a globally recognized leader in the development, manufacturing, and commercialization of innovative, science-based dietary supplements available mainly through healthcare practitioners and health food and specialized stores. Atrium has over 1,100 employees and operates seven manufacturing facilities. Additional information is available at http://www.atrium-innovations.com.


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