New York, NY (PRWEB) November 14, 2012
Mind the Chap has launched mindthechap.com, an e-commerce site and trend resource for men, and the women who buy for them, offering a highly curated assortment of edgy, emerging brands that have unique points of view, novel design approaches and high quality craftsmanship. Mind the Chap finds under-the-radar designers and brands that are on the cusp of greatness, bringing its customers a unique assortment of apparel, accessories and lifestyle items that only the most style-savvy insiders know about, allowing their shoppers to get great design before anyone else. Mind the Chap features affordable luxury brands, with aspirational styling and quality at accessible price points that are approachable for a broad range of shoppers.
Mind the Chap is focused on constantly bringing newness to its customers, introducing the best new brands that are on the forefront of the fashion trend curve, while cycling out brands that outgrow its model, thereby keeping its assortment fresh, differentiated and relevant. Mind the Chap has launched with 26 designers/brands and will be adding over 20 additional emerging designers/brands over the next three months.
Two Women, One Menswear Concept
Mind the Chap was created by retail mavens and seasoned entrepreneurs, Sapna Shah and Lisa Walters for the purpose of providing the style-conscious gentleman a place to find emerging independent designers and brands from all over the globe. After six years visiting over 175,000 stores analyzing retail trends for the financial services industry through their well-respected consultancy, Retail Eye Partners, Lisa and Sapna combined their business savvy, entrepreneurial spirit and keenness for uncovering the “next big thing” into Mind The Chap. Co-founder Sapna Shah states, “Given our experience, we have a unique perspective on the fashion and retail industries because we've been so closely involved in new retail concepts and emerging brands, as well as worked for larger retail organizations like Ann Taylor, Gap and Linens 'n Things. After years of shopping for our husbands, brothers and friends, we've developed a distinct sense for unique brands and ahead-of-the-trend fashion. We're bringing this talent to Mind the Chap customers looking for something new and fresh, and not from the usual labels.”
Mind the Chap
Seek Individuality. Dress Independently.
Media Inquiries: Contact: Jennifer Krosche - jykpub(at)gmail.com - 516-353-6552