StreetAdvisor Signs Local Content Partnership with Houlihan Lawrence

Deal Powers Thousands of Neighborhood Reviews, Q&A and Social on HoulihanLawrence.com

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We're excited to partner with a respectable and highly successful brokerage company that understands the value of this content to their real estate business

New York, NY (PRWEB) November 15, 2012

StreetAdvisor (http://www.streetadvisor.com), the leader in neighborhood ratings and reviews, has signed an agreement with New York-based real estate brokerage Houlihan Lawrence that will put thousands of user-generated local reviews on HoulihanLawrence.com.

Houlihan Lawrence will feature local reviews, Q&A and social commentary from residents and real estate agents in the company's markets of Westchester, Dutchess and Putnam Counties in New York on its website through the new StreetAdvisor Pro Platform at http://social.houlihanlawrence.com

Through StreetAdvisor Pro, local users create reviews about neighborhoods and streets and also ask specific questions about these locations, which other users – and real estate agents – can answer.

"Local content has become an extremely valuable asset for real estate brokerage websites looking to differentiate and add insight on neighborhoods and streets," said StreetAdvisor CEO Adam Spencer. "We're excited to partner with a respectable and highly successful brokerage company that understands the value of this content to their real estate business."

"Answering consumer questions about neighborhoods they are looking to live in creates a meaningful way for our agents to connect with home buyers and sellers," said Chris Meyers, COO of Houlihan Lawrence. "Local content has always been important to us and integrating StreetAdvisor Pro into our website offers a fantastic way for us to leverage high-quality local content right where we need it."

For five years, StreetAdvisor has been building the most comprehensive user-generated reviews and Q&A about neighborhoods, streets and cities throughout the U.S. In that time, StreetAdvisor.com has become the authority on reviews written by real people who know the area best: local residents.

Houlihan Lawrence is the first major brokerage in the tri-county region of New York to offer local content powered by StreetAdvisor Pro on its website.

StreetAdvisor Pro offers a way for real estate companies to capture the local user-generated reviews and Q&A that are constantly refreshed and updated on StreetAdvisor.com and white label them on their own websites. The platform brings the conversations that are already happening about neighborhoods to the brokerage website where home buyers and sellers can ask their own questions, get answers from local real estate agents, and gain insight into the intangibles of what it's like to live somewhere.

StreetAdvisor Pro is fully customizable and easy to set up with no software or coding needed to seamlessly integrate it into a brokerage website. Once up and running, brokerage companies also have the ability to moderate submissions and give their agents' contributions premium placement.

For more information about StreetAdvisor Pro, visit http://www.streetadvisorpro.com.

About StreetAdvisor
Founded in 2007 by Jason Spencer and Adam Spencer, StreetAdvisor helps people find the perfect streets, neighborhoods and cities to live, based on the opinions of people who know best: locals.

With extensive coverage across major U.S. cities, StreetAdvisor has evolved to become one of the leading authorities on street, neighborhood and city reviews, being mentioned in The Wall Street Journal, CNN Money, San Francisco Chronicle, MSNBC and many more publications.

About Houlihan Lawrence
Houlihan Lawrence is the largest independent residential real estate brokerage in Westchester, Dutchess and Putnam Counties in New York. The company has been family owned and operated since opening in 1888, and has grown to include 1,200 agents.


Contact

  • Jason Spencer
    StreetAdvisor.com
    +61 3 9024 6955
    Email
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