Scotland, United Kingdom (PRWEB UK) 16 November 2012
Online retailers everywhere are set to share in a $70bn worldwide pre-Christmas sales bonanza over 2 huge weekends at the end of November, with the major marketplaces leading the way.
The online goldrush begins with “Black Friday” in the USA on 23rd November, the day after the nation stops for Thanksgiving, continuing through to “Cyber Monday” on 26th November, and then returns for the rollover jackpot of 30th Nov – 2nd Dec as consumers around the globe flood online armed with their final pre-Christmas paychecks.
Last year’s “Cyber Monday” saw over $1.25 bn spent online in the US in a single 24 hour period, an all-time record, and in 2012 this is expected to soar again to almost $1.5 bn of online sales on Monday 26th November.
UK sales peak too, with nearly £4bn spent online in the first 2 weeks of December 2011, a figure forecast to rise to over £4.6bn in this year’s first festive fortnight.
With global eCommerce to consumers growing at over 20% per annum, and worldwide online sales this year predicted to break the $1 trillion mark ($1,000 billion, or £630 billion), the coming weekends promise to deliver as much as 7% of that annual total, offering retailers their biggest online profit opportunity ever – but only if they are bold enough to put their products in front of the widest possible global audience.
And to do that, marketplaces are the key. Online marketplaces with huge customer pulling power such as Amazon, eBay, Play.com, and Fnac enable even the smallest online retailer to sell to the world and multiply their festive profits.
Many retailers are finding their way to this global consumer audience with the help of online marketplace management services, who automate much of the admin associated with selling via marketplaces, enabling retailers to concentrate on bringing orders to their businesses.
Steve Boland of Seller Dynamics, a leading new player in this sector, believes retailers must seize the opportunity to market their goods worldwide.
“We know that retailers can massively multiply their sales by using marketplaces, sometimes by a factor of 10 or more – and we can help them achieve that while at the same time actually simplifying their daily business routine” says Boland.
“With the rollover sales jackpots of Black Friday, Cyber Monday, and November payday just around the corner, any retailer who’s not yet selling through the likes of Amazon, eBay, Play, and Fnac should jump at the chance to be seen there by a global audience of billions ready to spend big in the holiday season”
“Multiple marketplace listings mean multiple profits for dynamic retailers – it’s not a lottery, but you do have to be in it to win it” Boland concludes.
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For further information contact Seller Dynamics
at +44 (0)1786 430076
or email steve.boland(at)sellerdynamics(dot)com
Note for editors:
About Seller Dynamics: Seller Dynamics is dedicated to helping retailers maximise their sales and profits online, by utilising the power of marketplaces such as Amazon, eBay, Play.com, and Fnac.com. With Seller Dynamics, retailers can list their entire product portfolio on these marketplaces, reaching a global audience of billions, while simplifying their overall business management through Seller Dynamics’ powerful inventory management and dynamic price management tools.
Seller Dynamics is a brand of Objective Associates Limited, a leading software and web development agency based in Stirling, Scotland. The company offers Seller Dynamics on a commission-based model together with a modest set up fee. Formed in 2002 with a background in class-leading enterprise-grade ATM software development, the company has significant expertise in the design and development of robust and scalable software systems utilising the Microsoft Platform and related technologies.