(PRWEB) November 15, 2012
Stealth Creative, a full-service advertising agency in St. Louis, MO, received a Silver Mark Award for Brand Image and Positioning - TV Promotion from the Cable & Telecommunications Association for Marketing (CTAM). The award was given for a broadcast commercial developed for Knology, a cable company operating primarily in the South East United States, Kansas and South Dakota. The annual Mark Awards recognize achievement and excellence in marketing from networks, cable companies, and their agencies.
The winning commercial, “The Other Guys-Drive Thru,” was one of four television spots created in a campaign designed to increase Knology’s subscriptions by focusing on the strength of their services over competitors.
To achieve this, Stealth illustrated common complaints customers have with competing cable and satellite companies through allegorical humor, posing the question, "What if everything worked like those other guys?" This was successfully executed by placing common service issues in real-world settings, with a concise statement regarding the strength of Knology's services at the end of each spot.
“We took a humorous approach to this campaign without losing the underlying message; the strength of our client’s services,” said Rob Fleming, Creative Director. “Ultimately, getting that point across was our priority, and these spots helped grab the viewer’s attention.”
Over 800 entries were judged by more than 100 elite marketers and TV ad agencies from the industry. Each Mark Award entry is judged against a standard of excellence, measured equally on innovative strategy and tactics, strength of creative execution, and most importantly, measured results.
“We’re honored to win, especially with such a deep pool of talented agencies up for the award,” said Mindy Jeffries, owner. “We have a very deep understanding of our client’s strengths, branding and core values, and it shows in our work.”
Now in their 24th year, the CTAM Mark Awards are considered among the highest honors in the industry.
ABOUT: Stealth Creative is a full service advertising agency located in St. Louis, MO, specializing in print & web design, interactive web development, Search Engine Optimization (SEO), SEM/PPC, media buy-ins and broadcast advertising. The extensive marketing experience within the company enables Stealth to help large and small businesses generate more leads and increase sales through a mix of traditional, digital media and analytical tracking techniques.