(PRWEB) November 17, 2012
When operating in an extremely competitive global marketplace, such as online retail, it can be next to impossible to stay ahead of the competition without a comprehensive solution such as Competitor Monitor’s price monitoring and analysis software.
Competitor Monitor’s suite of industry-leading tools can give any retailer a competitive advantage in their retail sector by easily automating a wide variety of competitor monitoring and market analysis tasks. Whether a multinational corporation or a boutique e-commerce retailer, constantly monitoring competitor’s pricing strategies manually can be a strain on budget and time, but using Competitor Monitor’s affordable tools competing in a global marketplace becomes a good deal simpler.
One e-commerce retailer who has been a long-term client is AstonParts.com, a leading online supplier of Aston Martin car parts with customers located around the world. By making use of Competitor Monitor’s price monitoring tools, they have been able to focus their time on providing top-quality customer service and support, while remaining confident that they are always priced competitively.
This kind of intensive price monitoring and analysis used to take up a great deal of staff time due to the global nature of AstonParts.com’s market, and a wide variety of competitors around the world made for an extremely complicated pricing strategy which was inefficient and very expensive to maintain.Competitor Monitor allows them to make the most of their valuable time by automating the entire process of price monitoring and analysis, and providing helpful email alerts whenever competitors adjust their pricing strategies.
Dean Newsome, Head of e-Commerce for AstonParts.com, praised the difference Competitor Monitor has made in their day-to-day operations, commenting: “Automating our pricing analysis has made a huge difference to our business. No time is wasted manually checking competitor’s websites and trying to figure out what prices need to be changed, if we get an email alert in the morning we simply log-on to our account to see what has gone on.”
This allows AstonParts.com to make quick decisions about what prices should be reduced to stay competitive, and which prices can be increased to optimise profits. Competitor Monitor automatically takes into account a number of differing factors such as product options, changing shipping costs and any applicable sales taxes when performing its price comparisons, which helps improve their global reach and ensures they are always competitively priced both at home and overseas.
Competitor price monitoring has become a necessity for any e-commerce retailer looking for a competitive edge, and Competitor Monitor’s price monitoring and analysis can make the difference between success and failure in your market. In addition to daily email alerts, Competitor Monitor offers simple yet comprehensive graphical analysis of on-going pricing trends, to allow businesses to predict and outpace the competition.
To learn more about how Competitor Monitor’s price comparison and analysis software can help your business gain a competitive advantage in your industry, visit http://www.competitormonitor.com for a completely free demonstration.