(PRWEB) November 16, 2012
Epom Ad Server, a leading provider of ad serving technologies operating by Epom Ltd., has announced its latest mobile software development kit (SDK) for both iOS and Android platforms. The new updated solution enables publishers and ad networks to integrate new ad formats into their apps.
It makes in-app advertising a highly economical solution since there is no need to host rich media on Ad Creators web sites. Because the users don’t need new technical solutions to book and build mobile campaigns, there are no extensive migration processes or any need for additional training. Instead, customers can profit from additional revenues by simply extending their product portfolio.
Mobile SDKs 1.2.1 with integrated support of rich media for iOS and Android are compatible with the IAB’s rich media standard MRAID 2.0. It means that in addition to standard banners
Epom customers can also use them in their mobile applications.
Updated Mobile SDKs are available from download from Epom ad server, their key features:
- Support Android (Version 1.6 and higher) & iOS (Version 3.0 and higher) MRAID
- Integrate with the biggest advertising networks: for Android ( AdMob, InMobi, YOC Performance, Millennial Media, Inneractive, TapIt, Mojiva) and for iOS ( iAd, AdMob, InMobi,Smaato, Jumptap, YOC Performance, Millennial Media, TapIt, Mojiva)
Contain following: sample application, documentation and app–developer's guide about the integration process
Commenting on the launch of new SDKs for mobile applications, Adam Jablonski, CEO at Epom said: “The mobile internet has fast become a popular communication medium and for many users, life can no longer be imagined without it. As the number of mobile internet users increasingly rises, advertising on the mobile web becomes more and more significant. Our updated mobile SDKs with integrated rich media support open up an additional sales opportunity by giving our clients more opportunities to monetize the advertising space in their mobile apps. This new kit completes our comprehensive mobile offering and enables our technology to meet current and future needs for publishers”
Established in 2011, Epom is a Warsaw based company that develops ad serving and ad management solutions for publishers, multi-site content networks, ad networks, and advertisers.
Epom enables its users to run display, video, mobile ads in one place thus saving time, resources and bringing more profit. Epom is massively scalable platform suitable for any impressions volume that needs to be served.
For more information, visit http://epom.com/