London (PRWEB) November 16, 2012
Keeping track of the competition has always been one of the most important considerations for any business looking for an edge in the marketplace, but the Internet creates vast amounts of data to be sorted for meaningful detail, leaving many businesses struggling to maintain a competitive advantage. With the release of Competitor Monitor’s new Change Detect service this task has finally become manageable and affordable for any business, large or small.
The rapidly-changing nature of retail websites across the Internet has made it extremely important to keep a close eye on what the competition is doing, especially in terms products, price points and promotions. Value-conscious customers now routinely shop around online and being behind the competition by as little as an hour can mean a serious loss of revenue. The cost of staff dedicated to monitoring the entire website of multiple competitors is unrealistic, creating demand for an efficient and cost-effective solution.
As Competitor Monitor already offered a range of market leading price monitoring and market analysis services the Change Detect service was a natural extension of their capabilities. Clients simply need to specify which competitor websites they would like tracked and Change Detect constantly scans through the content of these sites and monitors for changes. When new content is detected, an email alert is sent out which contains details on the differences between the new and old versions of the site. The new content may be updated pricing schemes, new products, or upcoming sales and promotions, allowing clients to instantly adapt their own strategies to stay competitive and successfully convert web visitors into customers.
With Change Detect, businesses can rest assured of receiving an instant email notification of any changes in the competition’s strategy, with the precision of a computer-controlled comparison. Change Detect is competitively priced and affordable for any business, whether a large multinational corporation or a brand-new start-up.
While Change Detect is an excellent stand-alone service, its true power becomes apparent when it is combined with Competitor Monitor’s signature price tracking and analysis software, which gives any business unparalleled insight into the strategies of the competition, building up a competitive advantage that can make the difference between having decent sales figures and really staying one step ahead of the marketplace.
To learn more about Competitor Monitor’s suite of market intelligence software, and how they can help your business gain a competitive edge, visit their website http://www.competitormonitor.com