Marketers Increasingly Using Animated Video to Move Leads and Sales

Animated video producer Broadcast2world notices increased demand for animated explainer videos.

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Broadcast2World is one of the top online video creators in India

We have seen a sharp increase in demand in 2012, especially for web product animated explainer videos, which are used by online startups to explain their products and SAAS (software as a service) subscription services

New Delhi, India (PRWEB) November 21, 2012

Broadcast2world (http://www.broadcast2world.com/), which specializes in creating animated videos for businesses across the globe, noted a significant increase in demand for animated explainer videos in 2012. Explainer videos, the company describes, are short videos that demonstrate how a product or service works.

Video has quickly become the medium of choice for marketers. In a survey of senior brand executives and agency executives, video was reported as the most common form of marketing content created, at 87 percent. With one short video, a customer can grasp a concept that would otherwise take several pages of text to explain. With that in mind, it’s no wonder shoppers report watching a video increases their confidence in a purchase by 52%.

“We have seen a sharp increase in demand in 2012, especially for web product animated explainer videos, which are used by online startups to explain their products and SAAS (software as a service) subscription services,” says Sunny Arora, managing director of Broadcast2world. “These videos have a very positive impact and can exponentially increase conversion rates when strategically used on landing pages.”

Broadcast2world is one of the top online video creators in India, having developed more than 500 online videos for companies. Businesses are able to maximize their online impact using Broadcast2world’s animated video services. Using animated video, marketers can convey the same message that would require thousands of dollars in production crew, equipment rental, location and permit costs, and actor fees through the traditional method.

The growth of video through social media has driven a change in the way marketers are conveying messages. While social media status updates and blogs are still a popular way to deliver brand messages, Instagram and YouTube are seeing growth in popularity among younger demographics. Younger web users also cite a preference for seeing a message delivered in a fun, short video presentation rather than traditional marketing text.

Broadcast2world employs a strong team of writers, animators, graphic designers, and story board developers who can take a simple business message and make it stand out. This is done efficiently, minimizing cost to clients, giving Broadcast2world the ability to offer competitive rates and saving clients money they can put toward other marketing efforts.

Individual price quotes are available based on a business’s particular needs, but general Broadcast2world packages begin at $675 per minute. Broadcast2world provides the script, storyboard, and music and sound effects to go with the animation one revision allowed 2D animation is standard, but 3D animation and unlimited revisions are available as part of the higher-level “Motion Ultimate” package. Videos are available in a variety of languages, including English, Spanish, Malay, Russian, and French.

Broadcast2world has worked with some of the world’s top companies, including Nokia and Snapdeal. Samples of Broadcast2world’s work for a variety of clients are also available on its website. For more information about Broadcast2world or to obtain a price quote, visit its website or call 1.800.571.2725.


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