The integrated multi-touch marketing program generated a 39.21% conversation rate, a 65% improvement over the previous year’s campaign
Hunt Valley, MD (PRWEB) November 20, 2012
WebbMason (http://www.webbmason.com), an integrated marketing solutions and services company, took second place in the “Best Use of a Custom Application” category at the second annual Event Technology Awards ceremony held on November 13th at the New World Stage in New York City. Judges reviewed more than 200 submissions across a variety of categories. This was WebbMason’s first time entering the awards.
WebbMason’s winning solution was designed for Kiddie Academy, a leading family child care provider with more than 100 independent franchises coast to coast. WebbMason designed an integrated, multi-touch, interactive and social program for StorytimeLIVE!, a series of promotional events designed to enhance enrollment in Kiddie Academy Franchises. The web-based outreach, tracking and lead distribution solution automated many of the processes that had previously been handled manually, reducing administration overhead for the organization.
The solution automated the collection and segmentation of registration information for StorytimeLIVE! events at multiple Kiddie Academy franchises while enabling event organizers to centrally track and analyze who registered and how they came to the site. The integrated multi-touch marketing program generated a 39.21% conversation rate, a 65% improvement over the previous year’s campaign, along with a 28% increase in Facebook followers.
The event marketing program included: personalized QR codes printed on all direct mail pieces to allow users to directly access personalized registration microsites, landing pages that enabled visitors to search for StorytimeLIVE! events by ZIP code, a social media component that allowed registrants to send event information to friends by email or Facebook, and an email marketing campaign.
Founded in 1989, WebbMason is one of the fastest-growing integrated marketing solutions and services providers in the United States. It helps marketers and operations professionals manage brand consistency, streamline processes and save money through a winning combination of industry expertise, exceptional promo and print management capabilities, and technology innovation. Solutions include marketing resource management (WM MarketingBench™), on-demand document printing (WM DocBuilder), and online workflow management (WM Connect), in addition to website development, PURL design, search, email marketing, social media, and marketing analytics, through its WebbMason Interactive services. WebbMason has 20 sales offices and seven warehousing, distribution and fulfillment locations throughout the United States. Learn more at http://www.webbmason.com.
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