Direct Marketing Partners Wins Two Nominations as Sales Lead Management’s “Most Influential” in 2012

Debra da Costa, President and CEO of Direct Marketing Partners (DMP), a leading provider of B2B lead generation services, and Tom Judge, DMP’s VP of Strategy and Business Development, are nominated once again for the industry’s Top 50 Most Influential Sales Lead Management Professionals.

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Sacramento (PRWEB) November 19, 2012

Direct Marketing Partners (DMP), a leading provider of B2B direct marketing lead generation services, specializing in Fortune 500 and SMB companies, announced today that its President and CEO, Debra da Costa, has been nominated for the industry’s 50 Most Influential People in Sales Lead Management in 2012 for the third consecutive year. She was also chosen as one of the 20 Women to Watch in Sales Lead Management in 2011.

Also nominated for the third time as one of the Top 50 Most Influential Sales Lead Management Professionals is DMP’s VP of Strategy and Business Development, Tom Judge.

This top industry award, sponsored by the Sales Lead Management Association (SLMA), was established to recognize leading contributions to this important field of managing sales leads,” explains James W. Obermayer, SLMA’s executive director. “People who win are recognized by their peers as multi-dimensional sales and marketing experts.” Susan Campanale, VP of Marketing for the SLMA said “these people are recognized by their peers as power players in the pursuit of ROI for b2b marketing lead generation.”

“It’s very gratifying to be recognized by our peers for leadership and innovation in sales lead management,” said da Costa.

Judge said, “DMP is passionate about helping clients understand the differences between market-ready leads and those that are truly sales-ready leads which convert to sales."

Voting for the Top 50 is open until November 30th. Only members may vote for nominees listed on the SLMA website through November 30th by visiting http://www.salesleadmgmtassn.com/login.php?continue=/50most2012/index.php (Membership is free.) The results will be announced on December 5, 2012.

About Direct Marketing Partners:

Founded in 1991, Direct Marketing Partners (DMP) is a leading B2B multi-channel marketing service provider. DMP’s core competencies include b2b data hygiene, sales lead generation, lead nurturing and qualification, lead management, and audience acquisition. DMP is based in Sacramento, CA.

About The Sales Lead Management Association

The Sales Lead Management Association (SLMA) provides best practices for marketing and sales management so that the marketing dollars put at risk have a predictable rate of return. Combined with helping companies develop best-in-class sales lead management processes and procedures, as well as implementing best practices in the use of Sales Force Automation (SFA) and Customer Relationship Management (CRM) software, the SLMA believes that those companies that refine their systems will experience both a competitive advantage and more predictable revenues.


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