Premium Surge® Promotions Becomes Surge Innovations®

New identity reflects the firm’s full-service offering—from concept through delivery

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If it’s hot or about to be, we know about it. Day in and day out, we stay committed to innovate in all things to create the next big thing. Our new name, branding and website were created to effectively represent this model," said Pam Crain.

Chicago, Ill. (PRWEB) November 20, 2012

To better reflect the evolution of the agency and its full breadth of capabilities, Premium Surge Promotions announced today that the company has been renamed Surge Innovations.

“We made the decision to rebrand our company to better showcase who we are today—a strategic marketing agency devoted to differentiating brands and building business momentum through innovative promotional products and incentives that touch consumer passion points,” noted Abdiel Estrella, President and CEO.

The company’s expertise lies in creating memorable and highly successful promotional product programs for a wide variety of major brands, including: Burger King, Procter & Gamble, Kellogg’s, Kraft and Pernod Ricard. Well known for its premiums for kids, the management team was previously, as part of Simon Marketing, the creative force behind the iconic McDonald’s Happy Meal toys for more than 15 years. As Surge Innovations, the company has sourced, designed, manufactured and delivered more than 2.5 billion products across multiple categories—consumer products, food and beverage, beauty, pharmaceutical and OTC, retail, QSR and sports/ entertainment.

“Over the past several decades, we’ve evolved with the needs of the marketplace, becoming a trusted strategic resource. This was the perfect time to rename the firm,” continued Estrella.

To illustrate the transformation of the premium and incentive business, and the alignment of the evolution of the firm, Surge Innovations released this infographic.

Surge Innovations offers clients a full array of services from promotional planning and product strategy to consumer insight and research, in-house creative, industrial design and product engineering, quality assurance, manufacturing and worldwide sourcing, digital incentives development, functional and promotional packaging, and global supply chain management.

“To be true innovators, it is imperative that you continuously track and react to trends emerging today, as well as those on the horizon in all areas, including technology, entertainment, music, movies, fashion and sports,” added Pam Crain, Executive Vice President Marketing and Client Services. “Surge has built its business on this premise. If it’s hot or about to be, we know about it. Day in and day out, we stay committed to innovate in all things to create the next big thing. Our new name, branding and website (http://www.surge-innovations.com) were created to effectively represent this model.”

Surge Innovations is known for its ability to translate brands into one-of-a kind-experiences that motivate consumers, drive sales and enhance brand value, as well as its commitment to producing with high quality and safety standards.

About Surge Innovations
Surge Innovations is a world-class, global, product-based marketing agency specializing in the design and manufacturing of custom products and innovative incentives that create consumer excitement and drive business momentum. Among the company's clients are Burger King, Kellogg's and Procter and Gamble. The organization was founded in 2001 and is a Minority Certified and privately-owned company. Surge Innovations is headquartered in Chicago with full-service offices in Hong Kong and Los Angeles, and an active presence in Florida and Mexico. For more information, visit http://www.surge-innovations.com


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