Las Vegas based- The Search Source SEO Agency Utilizes New Google Tool to Clean Up Website Links

The Search Source is one of the reputed SEO agency and online marketing companies and is located in Las Vegas. The company has announced use of Google's new Disavow Tool to shield website owners from dangerous spam-laden links.

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Las Vegas, NV (PRWEB) November 19, 2012

Las Vegas-based The Search Source announced today a new service designed to shield website owners from dangerous spam-laden links. Using Google's new Disavow Tool, The Search Source helps clients protect themselves from potential drops in search engine rankings and website traffic due to links from less than desirable sites on the web.

"Google puts a lot of weight on the quality of incoming links to a website," a spokesperson for the best SEO Las Vegas Company stated recently. "When links from spam-laden or poorly regarded websites link to our client, it negatively affects their Google standing. In turn, they see drops in conversions and sales. Google’s Disavow Tool allows our SEO Agency to sever those bad links."

Links are important to Google because that is how the search engine determines a website’s Page Rank. Each link is looked at as a "vote" for the site. However, low quality links from questionable websites actually bring down the Page Rank.

Google's definition of "unnatural links" includes paid links, link exchanges and any indication that a website is using some type of link scheme to improve their rankings. Removing bad links improves the website’s quality level in the eyes of Google, and helps build consumer confidence in the company's brand.

"Unnatural links do not help a corporation or individual in their quest to maximize their website to the fullest," the SEO Las Vegas spokesperson continued. "With this new tool, we can cut out unnatural links and help our clients keep a clean link list. In turn, this will help their customers find them in the search engine rankings. That leads to more sales and referrals."

The Google Disavow Tool should only be used by an SEO Agency professional. It is fairly involved, and if used incorrectly could actually damage a company's website and search engine standings. In the hands of an SEO Las Vegas professional, the Google Disavow Tool is a new and powerful weapon in the ongoing battle to rank high in search engines, and provide customers with the information they seek.


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