BMW, Opera Software and Telematics Update’s HMI Report mark October as the Month of Vehicle Connectivity

Telematics Update: Top automakers such as BMW and Mazda and software providers such as Opera Software have released new products just last month to satisfy consumer demand for constant connectivity and an enhanced driving experience.

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Telematics update: www.telematicsupdate.com

It is exciting to turn the mobile web browser into the automobile web browser

Detroit (PRWEB) November 21, 2012

Advanced driver assistance systems (ADAS) stole the lead in telematics news this month as BMW launched an ambitious research initiative called the UR:BAN project, which aims to develop new driver assistance and traffic management systems for the cities of tomorrow. Furthermore, Opera Software, makers of the Opera mobile web browser, which has more than 187 million users worldwide, announced the release of the Pioneer CarBrowser App powered by Opera Mini. It is clear that an enhanced driving experience and connectivity is now at the top of the top of several automakers’ agendas.

The CarBrowser is available on the iPhone 4 and iPhone 4S and compatible with Pioneer’s AppRadio and AppRadio Mode featured in-car stereo systems. The goal of the CarBrowser is to provide complete in-vehicle access to the Internet that is easily viewable and optimized for the in-car environment. “It is exciting to turn the mobile web browser into the automobile web browser” says Frode Hernes, the company’s vice president of products for connected devices. He demonstrates that connectivity is becoming fundamental to the vehicle and that it is an exciting time for automakers.

Research from Telematics Update has identified the Human Machine Interface (HMI) as a fundamental element to bringing these new connectivity features into the vehicle. The HMI Report 2012 edition has been created to help automakers and tier one companies develop a winning HMI experience for the connected car to enhance user experience and create product differentiation. The report includes:

  •     Case studies from Audi, BMW, Ford and other connected car pioneers so you can learn how to use HMI to enhance user experience and differentiate your brand
  •     We surveyed 100+ industry experts to find out which software platforms and ecosystems have emerged to support the auto app store to save you months of market research
  •     Top automakers such as Toyota, Jaguar, Volvo, VW and Nissan have already bought the report and accessed market forecasts to 2016

Other topics include HMI market forecasts to 2016 for luxury, mid-size and small car segments, regulatory trends, driver distraction, ADAS and leading OEM’s strategies. Topics can be found here.

Ford, Garmin, GM, Honda, Microsoft, Toyota and Volvo were amongst the senior-level executive interviewed to compile the report and provide the latest insight into the connected vehicle HMI. A list of interviewees can be found here: http://www.telematicsupdate.com/human-machine-interface-report/interviewees.php
A complimentary Executive Summary is available to download via the website: http://www.telematicsupdate.com/human-machine-interface-report/download-brochure2.php

There is also a $1,000 discount available on the report until Friday 23rd November.

“The Auto HMI Report is an excellent resource for professionals and academia looking for a panoramic view of and insights into how the automotive industry is innovating user interfaces to meet the dual challenge of the convergence of connectivity technologies in the vehicle and the growing demand for cutting edge safety, convenience, and infotainment services in the vehicle”. Audi of America

Contact:
Charlotte Wright
Marketing Manager
Telematics Update
+ 44 (0) 207 375 7517 / 1 800 814 3459 ext. 7517
cwright(at)telematicsupdate(dot)com
Fashion Street, London, E1 6PX, UK


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