San Francisco, CA (PRWEB) November 20, 2012
LiquidSpace, the online marketplace that helps everyone choose a better space to work or meet, today announced the appointment of Ed Nolan as Head of Enterprise Business Development and Lauren Pattison as Vice President of Marketing. Effective immediately, Nolan and Pattison will oversee LiquidSpace’s expansion to serve the enterprise and accelerate the consumerization of real estate through LiquidSpace’s marketplace of over 600 venues and 2,000 workspaces available for real-time reservation.
Real estate is the second largest expense for most enterprises. Yet, office space is occupied less than 35 percent of the time as employees become mobile and work becomes flexible. Enterprises are looking to shift their real estate ownership from fixed to variable to lower costs and to provide more choice for employees.
In his role as Head of Enterprise Business Development, Nolan will be responsible for helping today’s enterprise companies take advantage of this change. Nolan brings three decades of experience leading global workplace strategy and enterprise infrastructure teams at Hewlett-Packard.
"Corporate enterprises have been evaluating opportunities around mobility and the growing amount of underutilized space in their portfolios for over a decade now and measuring the performance of their real estate assets,” said Ed Nolan as head of enterprise business development, LiquidSpace. "LiquidSpace allows enterprises to treat their employees as consumers of space, helping them find and book the spaces they need in real-time with confidence, giving a choice to work in 3rd places or on their corporate campuses."
“With the mobile workplace market expected to grow to 1.3 billion workers by 2015, we are fortunate to gain Ed's enterprise experience to help us engage, enlist, and activate corporate customers,” said Mark Gilbreath, founder and CEO of LiquidSpace. “We have a growing number of businesses that depend on us. Ed’s mandate will be to strengthen the relationships with our current partners and to extend LiquidSpace further into the enterprise market.”
Moreover, to accelerate the consumerization of real estate, LiquidSpace tapped Lauren Pattison, as Vice President of Marketing, to increase awareness, acquire new users and build an engaged community of mobile workers. Lauren's depth of experience in consumer insight and analysis will be pivotal as Liquidspace continues to grow.
Pattison joins the LiquidSpace team from Blurb, a high-growth online publishing platform that shipped over two million books to 69 countries last year. There she focused on leveraging data to build a performance marketing portfolio that more than doubled the customer base in 24 months.
“We’re thrilled to welcome Lauren to the team,” said Doug Marinaro, COO of LiquidSpace. “She brings a unique combination of brand building and highly analytical performance marketing, which we’re excited to put into action at a time when our business is growing aggressively.”
With over 125,000 reservations placed since May of 2011, LiquidSpace’s addition of new leadership marks a critical, new growth stage for the company as they continue their positive trajectory.
For more information and press resources please visit: http://press.liquidspace.com/company.
Founded in 2010 and based in San Francisco, California, LiquidSpace is a real-time trusted-sharing marketplace for people to confidently and quickly choose a better space to work or meet by the hour or day – online or from a mobile phone in just minutes.
Whether a coworking venue, business center, hotel lobby, library or private office, LiquidSpace lets business people find, book, and share over 2,000 great workspaces and meeting rooms in over 250 cities across the US. And, businesses can earn more, inspire loyalty, reach prospects, and incubate new communities by sharing their extra space in the expanding LiquidSpace connected workspace ecosystem. For more information, visit: LiquidSpace.com or follow us on Twitter at @LiquidSpace.