Content marketing can seem like a lot of work. We want to show businesses how to maximize their content’s reach while minimizing time and effort spent.
(PRWEB) November 22, 2012
Silver Square Inc. announces it will hold Content Calendar Workshops for marketing professionals from small to mid-sized companies looking to simplify and strengthen their content marketing production. Content marketing maven Clay Mabbitt, COO of Silver Square Inc., will lead one-hour, hands-on workshops Dec. 11, 2012, and Jan. 8, 2013. The workshops will be held inside the Indiana Design Center in Carmel, Ind.
“The workshop is about helping companies organize their content marketing efforts so they can communicate their messages in a more strategic, purposeful manner,” Clay Mabbitt said. “Content marketing can seem like a lot of work. We want to show businesses how to maximize their content’s reach while minimizing time and effort spent.”
The workshop shows content creators how to plan consistent content publishing schedules. Attendees will learn tangible steps for building a content calendar to streamline the creation process and unify their content, social media and promotional efforts. Workshop attendees will learn how to:
- Consistently produce quality content that is relevant to their customers
- Determine what they should be writing about
- Generate content for social media
- Keep their content calendar organized
The first Content Calendar Workshop was held as a beta version in early November. Attendees left with 30 days of planned content to jumpstart their publishing schedule.
“Silver Square's workshop was incredibly helpful in helping our company get the most out of our content efforts,” said Colleen Fanning, a Content Calendar Workshop attendee. “The workshop's format was simple, efficient and collaborative.”
Clay Mabbitt is the author of soon-to-be released guidebook “Content Calendar: The Key to Effective, Efficient Content Marketing.” With deep roots in marketing and the ability to distill the long-term possibility in marketing trends, Mabbitt developed a process for creating and implementing a strategic content marketing calendar.
If you are a marketing professional or content creator, and would like to attend a Content Calendar Workshop, contact ann(at)silversquareinc(dot)com.
Silver Square Inc.
Founded in 2000, Silver Square Inc. is a creative, trusted full-service marketing firm telling crazy-good stories for its clients. In case you haven’t heard, Silver Square is known for hitting it out of the park, using funny as a business tactic, offering expert advice through content marketing, being brutally honest, exploiting social media and reveling in its clients’ successes. Its clients include WellPoint,