Poll: Recruiters Need Training on Marketing to Prospective Clients

According to a recent poll conducted by Top Echelon Network, an elite network of highly specialized search firms, 40% of recruiters indicated that they believe they need more training on marketing to prospective clients.

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Top Echelon Network President Mark Demaree

According to Top Echelon Network President Mark Demaree, the results of this recruiter poll aren’t that surprising.

Recruiters know they have to get in front of more prospective clients, and they also know they have to get better at marketing to such prospects.

Canton, OH (PRWEB) November 23, 2012

Like those in any profession, executive recruiters continually undergo training to become better at what they do. But what are the areas in which they need to improve?

Perhaps the best people to ask are the recruiters themselves. After all, their answers would indicate what’s most important to them on their recruiting desk and the areas they’d like to address with training to boost their personal production.

According to a recent poll conducted by Top Echelon Network, an elite network of highly specialized search firms, 40% of recruiters indicated that they believe they need more training on marketing to prospective clients.

As part of that poll, Top Echelon Network asked the following question: “On which of the following do you believe you need more training?”

Exactly 40% of respondents indicated that they need more training on “marketing to prospective clients.” Meanwhile, the second-most popular answer was “recruiting passive candidates” at 26.2%. “Sourcing candidates” was third at 20%.

Next, poll participants chose “negotiating with clients” at 9.2%, while “closing candidates” garnered just 1.5% of the vote. There were, of course, some recruiters who don’t believe they need training in any of the areas listed in the poll. That’s why 3.1% of them chose “none of the above” as their answer.

According to Top Echelon Network President Mark Demaree, recruiters know “which side of their bread is buttered” when it comes to training.

“Recruiters can’t make placements unless they have job orders, and they can’t get job orders unless they have clients to give them those job orders,” said Demaree. “With that in mind, the results of this poll aren’t that surprising.

“Recruiters know they have to get in front of more prospective clients, and they also know they have to get better at marketing to such prospects. I’d be willing to bet that just about all recruiters believe they need to improve their marketing skills in regards to landing new clients and securing more job orders.”

Top Echelon Network was founded in 1988 in Canton, Ohio.


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Top Echelon Network, an elite network of highly specialized search firms Top Echelon Network is an elite network of highly specialized search firms.

Top Echelon Network has helped recruiters make more than 20,000 placements since 1988.


Big Biller, the leader in online recruiting software Big Biller is the leader in online recruiting software.

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