“ONE Media’s focus on the LOHAS consumer gives us nationwide access
to our most important demographic.”
— Laura Setzfand,
Executive VP of Marketing, Amy’s Kitchen
Minneapolis, MN (PRWEB) November 27, 2012
Twin Cities based consulting firm and think tank EFFECT isn’t in the business of complacency; with over 20 years as innovators in the field, EFFECT’s Organic & Natural Experience (ONE) program is now expanding its solution to include online market research, interactive displays and a powerful press portal providing clients with unique access to the healthy lifestyle market.
Says company COO, Andrew Atkin, “Our clients were asking for ways to extend the relationship with consumers after they sample their product at a ONE event. In response to their needs ONE has created a powerful grass roots marketing program that initiates consumer dialogue at live events and develops the relationship over time with a unique suite of marketing technology.”
ONE, which initially looked to give a voice to organic and natural foods at marquee events across the country, is now able to extend that conversation, from initial consumer contact to heartfelt brand advocate.
Kevin Rutherford, CEO of Mrs. Meyers/Clean Day agrees, “ONE is the best in the business at creating face-to-face trial experience. The addition of tools that allow us to recruit, engage and maintain a relationship with passionate consumers is something we are very excited about.”
Through a nationwide network of 31 events ONE clients can expose their products to 8.2 million consumers who have interest in buying sustainable products. At these events ONE Brand Ambassadors recruit guests into an online community. As the community grows ONE clients can access the community to engage consumers in product feedback and digital promotional programs.
Newly appointed VP Business Development for the ONE brand, Sally Moog, immediately saw the need, “Our goal is to deliver on the promise of product trials in a way that hasn’t been done before. We aim to offer a gateway into a more sustainable lifestyle, connecting consumers with brands around these idea of making environmentally sound choices.”
2013 will find ONE moving into more diverse terrain including a presence at over 30 events and an ever-expanding roster of products in addition to an already stellar line up including: Amy’s Kitchen, Santa Cruz Organics, Alexia Foods, Mrs. Meyer’s Cleaning Products, So Delicious Dairy and more.
Atkin concludes, “So much of how we engage these days is digital and our work has historically been about connecting in-person. But now we can do both and help continue this incredibly important conversation about cause driven work online and at events, really giving us a chance to effect actual change on many more levels.”
Parent company EFFECT has developed many of the now gold standard practices around making massive tours more sustainable. This includes work with the Live Nation/U2 360 Tour, Dave Matthews Band and Jack Johnson, to develop strategies, create campaigns, execute on sustainability initiatives. EFFECT have also developed forward thinking consumer product programs with companies like Annie’s, Glad, Clif Bars and Ben & Jerry’s.
For more information, press assets or to schedule interviews email David Lewis (press(at)effectpartners(dot)com) or visit http://www.effectpartners.com/one
About EFFECT: EFFECT is the only global consultancy with a singular focus on sustainability and corporate responsibility. Through a proprietary process we help global brands establish campaigns that create social change that increase profits. We leverage these programs to increase product sales, distribution, good will and market share. EFFECT combines sophisticated strategy development with program execution and activation insuring high level thinking translates to impact at street level. Our portfolio of global brands includes Glad, Clif Bar, General Mills, Proctor and Gamble, Amy’s Kitchen, Clorox, Alexia and many others.